Single Product Companies
One of the issues with some network marketing companies is their product offerings. Or I should say ‘offering’ as oftentimes there is just one product for sale. This is particularly common for juice MLM’s but not really limited to them. Single product network marketing companies have the obvious problem of the “all eggs in one basket” syndrome. If something happens to that product (such as the FDA or FTC comes down hard on it), then the whole business goes away. I have seen this happen with single product network marketing companies before.
Another issue with single product companies, is what happens if the prospective customer just doesn’t want that product? Too bad — there’s nothing else to offer them! Or what happens if they do buy the product and you want to upsell them? Some single product companies have upsells that include caselots with reduced shipping and things like that, but basically in those companies we are stuck with one thing.
That is one of the things that attracted me to MyWireLessRep. No single product issues here! Not only does it offer an amazing variety of wireless phones and plan combinations, but the reps have access to sell Lightyear’s other products as well. These include VOIP, satellite dish service, DirecTV, broadband services, local / long distance plans, and home security plans. WOW … plenty of upselling opportunity there isn’t it?
