Product positioning in MLM
Product positioning is very important in network marketing. It’s important to have a product that people want and need. It’s important there is a marketplace for that product or service. A seemingly disproportionate number of network marketing companies are centered around nutritional products. I’ve actually lost track of them all, but there is a reason why there are so many. The nutritional supplement market is a huge one. And that’s important that the product you sell is (or is part of) a large market. Without a large market demanding the product, who is going to create the demand? The network marketing company? You? Probably neither and probably it would fold. Most network marketing companies start on the basis of being part of a large market and then carve out their niche in that market. Like cell phones and cell phone plans! What could be a larger market and what product could me in more demand – even in sour economic times?
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