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Excel Communications versus Lightyear Wireless

I got an interesting objection from someone who was considering joining MyWirelessRep. He said that Excel Communications didn’t work and he didn’t think Lightyear would either in the long run. I simply told him that there was no comparison between the two companies and it was like apples and oranges. I more or less left it at that. Now if you look hard enough, you can find an excuse NOT to do just about anything. I wasn’t really interested arguing the matter any further.

That said, however, it was an interesting thing for him to say. If you are not familiar with Excel Communications, you can read about them on their Wiki page here. In the first place, Excel Communications was a very successful network marketing company. It’s failure had nothing to do with network marketing at all. In fact their failure resulted from its parent company filing for bankruptcy. Excel Communications was primarily a long distance provider and in later years, a provider of local wired services. If Excel Communications did anything wrong, they can only be blamed for not responding quickly enough to changing markets.

Back to my ‘apples and oranges’, Lightyear Wireless - MyWirelessRep focuses on the booming market for wireless products and services. They do have a long distance product but it’s a minor player in their product line up because the market for long distance isn’t as favorable as it was in Excel’s day. So while they are both telecom companies, the company mission and focus are different (not to mention their timing in market). So if I get this objection again, I will be able to greatly expand on my apples and oranges.

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