Wireless Industry Still Healthy
While some industries are on life support (e.g. the Automotive industry), the wireless industry is still growing and in some sectors, thriving. I blogged yesterday about the fact that even with consumer cutting back on most everything else, they are still going after smart phones like the BlackBerry. Oh sure, there have been inevitable problems hitting the certain players in the wireless industry such as Nortel (filing Chapter 11) and Ericsson with its succession of layoffs. But as a whole, the industry is doing well, with companies like Lightyear Wireless still experiencing growth.
While the Nortel collapse was a big deal in the industry, was it really due to the economy? Nortel had a long history of problems and has long been a company that has had difficulty turning a profit. Companies like that tend to be the first to fall away when things get tough. At any rate, the problems that led to the Nortel collapse did not happen overnight. Other companies are rightsizing their organizations.
But the bottom line is that customers still want and need cell phones and cell phone plans. And the key word in there is ‘need’. When customers feel they need something – whether real or perceived need – there will continue to be a market for that product or service under just about any conditions.
Cell Phones: Customers Still Buying Them!
I recently ran across this article from Forbes called “10 Things We’re Still Buying”. Guess what’s first on the list? Cell phones! Well more specifically, smart phones. The term “Smart phone” has a variety of meanings, but generally refers to the more advance-featured phones such as the Blackberry World, Blackberry Curve, and the LG Qwerty phones. Oh yeah, and the Iphone last but certainly not least. These phones offer a rich suite of services in addition to just the ‘phone stuff’ like internet access, GPS, and media player features.
Anyway, smart phones generally are not the cheapest choice in the wireless phone line-up. And so it’s interesting to see that they’re on the Forbes list of things that are still selling well. Other things on the list are more commodity-related items like personal care, movie tickets, and casual shoes. This is a testament to the role that cell phones play in people’s lives – that even though the economy is so sour, people are still willing to buy higher end phones.
Cell Phones: From Luxury to Necessity
Yesterday I blogged about cell phones being a necessity. There are many reasons for this, but one that I think may rise above all others is the fact that they provide a phone you can have with you at all times. Well except for certain public events like live theater where they ask you to turn it off. Even then you can put the phone on vibrate and take the call in the lobby.
If you’re under the age of about 25, you may not remember what life was like before cell phones. I sure do! And I can’t imagine going back to that era of a fixed wired phone. How well I remember always worrying about having to be home for a call I might have been expecting. There were many times I was expecting a call and had to worry about stepping out and missing it. That important job interview or a long distance call from a loved one for example. The era gave us the terms voice mail tag or phone tag. Clever little names for the back and forth that occurred when people kept missing each other and had to leave voice messages: tag you’re it!
When commercial cell phones first appeared on the scene in the mid 1990’s, they were expensive (not to mention big and unwieldy). Even when they were comparatively expensive, people still adopted the technology. And as the technology got smaller and cheaper, it became a no brainer to adopt them. It’s really easy to how they quickly transitioned from luxury to necessity. Now the question remains, why do people still have wired phones at all when cell phone plans are the same price or cheaper? The wireless revolution continues!
Marketing a Necessity
Necessity is the mother of invention. You have probably heard that before. You know who coined that? The ancient Greek philosopher Plato so it’s been around for a very long time. What has always been true is that necessity creates industries. The wireless industry is a good example of that. People have the need to communicate. That need has been with us since we crawled around in caves and savannas. Modern people have busy lives and that means they want to communicate on the go. The necessity created by these two desires has fueled the wireless industry since its inception.
When you talk about building a home based business around such an industry, you’re talking about marketing something that people use and need every day. When you have a business built around something that people need and use everyday means that you are really marketing a necessity. Furthermore, the industry is renewable. Unlike things like big screen TVs that people may only buy once every 10 years, people only commit to short term wireless contracts. That means at any given time, people all around you are going to be looking for a new cell phone and new wireless contract. There is never a shortage of customers for wireless services and that makes MyWirelessRep one of the best home based businesses you can get into.
——————————————————————————-
Want to learn more? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.
Communication Cornerstones
Communication is like a cornerstone of our society. It is at the core of personal and business relationships (and even casual relationships). Face to face contact is still important but with the ever shrinking global world, such meetings are always possible. Other communication methods like email and instant messaging are important, but they lack the personal interactive touch that we need.
So we have come to rely heavily on our phones. The old phones that sit on a desk and are hard wired into a phone jack are rapidly falling out of fashion. So it’s no surprise that the wireless industry is still maintaining positive figures even in down economy. People have accepted wireless phones as a way of life; a necessity of life as much on par with the television. The television by the way, early in its life was thought of as a luxury item but today is a tool of communication (albeit one way communication). So these are just a few of the point that make it attractive to start a mobile phone business. And here is a surprising fact: you don’t need a large amount of capital to start a cell phone business or keep it running!
——————————–
Join my email list for exclusive information and tips on network marketing and home based businesses! Your email will not be sold or given away and you can unsubscribe anytime.
Learning a New Trade – Home Business
The other day I wrote about the Employee Mentality. It’s a way of thinking in relation to the major focus of your lifestyle – your livelihood. There are a lot of people getting laid off now due to the current economic problems. Actually, the certain job markets have been deteriorating for quite some time. Take computer programming for example. During the 1980s and 1990s, computer programmers could write their own ticket. Over the past decade however, that industry has deteriorated for a variety of reasons. Many of the jobs have moved overseas, yes, but guess where a lot more of them have gone? To independent contractors or programmers who work from home. Entrepreneur programmers if you will. At any rate, this is just one example.
Other examples include the auto industry workers, financial sector workers, and even lawyers (which has become a crowded field). What happens when you lose a job that you have special training for (like auto industry worker)? You would basically have 3 choices. You could try to find a job in the same industry and/or wait out the recession. But for people who want to move on to a new industry would have a 2nd option. They could spend time training for a new line of work; choosing from the many options that today seem to have a good future. What is the 3rd option? Get a home based business! Instead of spending the time, energy, and money going back to school to learn a new trade, spend some time and some energy to learn how to manage and grow a home based business from MyWirelessRep and I will help you grow that business.
Can you Visualize it?
The layoff stories keep coming and the mainstream news media loves to report on them. Are you dwelling on the unemployment issue? Are you still thinking like an employee? As I mentioned in the last post, the employee mentality is not something that goes away right away. It takes some time to replace that mentality with the mentality of a business owner. Part of that transition might be simpler than you think.
Try visualizing yourself as a business owner. Simply start to see yourself in that role and eventually it will be your main mentality. I know in my case, it took several years of working my business part time before I was ready to take that full time leap. The most recent year with all its layoffs may be raising your interesting in a home based business but you may not know where to start. Start here with MyWirelessRep; a home based cell phone business.
The Employee Mentality
Do you have home based business mentality or an employee mentality? One way to true independence (financially, emotionally, spiritually, and time) is for someone to own their own business. However, the work and freedom that comes with owning one’s own home based business can be too much for some people. Many people can’t get past needing someone to regulate their time and pay.
A job only offer fixed income and to make matters worse you get taxed on that income before you see it. You have no real leverage in how much you make – that’s all decided by someone else. Furthermore, you are at the mercy of someone else’s schedule and must rely on your boss for time off (vacations, medical time, emergencies).
So the employee mentality is something that someone will have to work through in order to be successful in a home based business. It’s a matter of comfort zone. If you want that independence, then you’ll need to move outside that ‘employee mentality’ comfort zone. And shedding that skin may take some time. Why not start now?
——————————————————————————-
Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.

