What’s to be learned from Home Parties?
Over at the “Pink Truth” there is a great story written by someone who tried and failed at working her network marketing business (Mary Kay Cosmetics). It’s linked below and I recommend you read it because it’s a post mortem lesson on how not to do network marketing. In Mary Kay, the normal marketing channel is the home party. This is actually fairly common in network marketing companies where product presentation is important. The home party marketing strategy dates all the way back to the early Tupperware parties.
Why am I talking about Mary Kay? To point out the vast different in product line between some network marketing and Lightyear Wireless. Why would we do home party for a cell phone? You see, the product presentation isn’t that important because everyone knows what cells phones are and what they can do. Furthermore, the cell phone is something you get once every two years or so. So a Lightyear home party showing off cells phone wouldn’t make that much sense.
The reality of home parties is they have limitations anyway. For one, they are extremely time consuming. In the second place, they have territory limitations. The person who wrote that lamenting story points this out when she says:
I would never be able to make my money back by just selling, because she was recruiting the whole town.
If you live a smaller city or small town, you will eventually run out of people to invite to home parties. And the problem becomes more acute if there are other reps in your neighborhood. These problems can exist even in larger city (territory conflicts). The home party is really just an extension of working the warm market – a market that has inherent limitations. Is there are better way? Yeah. Work the larger market served by companies like MyWirelessRep.
Overcoming Your Rational Thinking the Mary Kay Way
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Sink or Swim!
Or better yet, have a lifeboat! You know everyone is letting themselves sink down with this recession that dominates the news every day. Do you really want to be part of that? Why not have a life jacket or better yet a boat to ride out this recessionary tsunami (as Microsoft’s commercials call it). That’s what a home based business like Lightyear Wireless can provide you. A bit of security in difficult times. With a network marketing companies like Lightyear Wireless, your business can thrive during a recession. What you ask?
In a recession, more people are looking for valid, honest ways to make money from home. And this creates a rush to network marketing companies that can provide extra money. Not just a few extra bucks, but a full time income if you want to work at it. So don’t sink, sail away!
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Watch out for Home Businesses on Easy Street
There are loads of home business opportunities out there. Some are wonderful, like MyWirelesRep (Ok I am a bit biased, I admit). But some are outright scams. Things that advertise themselves as requiring little or no work for example, is a giant red flag.
Any home based business is going to take work to be successful. Anyone who tells you otherwise or leads you to believe otherwise is lying! Even the tagline that Lightyear uses “The easiest conversation you’ll ever have” has to be closely examined for what it really means. It means you will still have to have some conversations to be successful. They may be easier than other conversations, but they may not be “easy”. Admittedly, it’s easier to sell Cellular phones and plans to someone that to try to sell what a lot of opportunities try to peddle: Cleaning supplies or nutritional supplements.
Still even those can be built up to success with the right amount of work and the right business building mindset. Expect to build a business with a network marketing company, not have one fall into your lap. Once you get that mindset, you will go far.
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Want to learn more? Sign up for my newsletter because it will give you some insider tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.