Why Infomercials Do Work
As I blogged about a few days ago, Lightyear Wireless will airing an infomercial as well as some 60 second commercials. This will begin Monday 5/4/09.
Many people think that infomercials are just noise. But why do you think there’s so many of them? Because they work that’s why! Why do infomercials work? Well for lots of reasons, but mainly it’s their style of advertising. The 30 minute spot give the appearance of a TV program versus a quick commercial. The 30 minute spot of an infomercial allows for more information to be passed to the viewer. During this time there is enough time to fully explain the benefits of the Lightyear Wireless program. And there is enough time to address any objections the viewer might have.
The experience for the viewer is better since it gives them more to work with than a 60 second spot can ever do. They’re going to be better informed and won’t have as many questions. I am really looking forward to the spot running and hope that Lightyear Wireless will do this again.