Why So Many Names?
Lightyear Wireless, Lightyear Network Solutions, Lightyear Alliance, and MyWirelessRep. You’ve heard all those mentioned in this blog and probably elsewhere on the net. What is the difference between them? Are they separate entities or under the same? What are their relationships? I will attempt to clear that up in this blog post
Lightyear Network Solutions (LNS) is the parent company headquartered in Louisville, Kentucky and founded in 1993. Lightyear Wireless is the direct selling division of LNS. MyWirelessRep refers to the web presence of each individual Lightyear Wireless rep. Lightyear Alliance is a defunct term – I believe it was replaced by MyWirelessRep (it was before I joined). You will still see it used in some outdated directories. You probably won’t see me using it on this site very much – but the other three I will use frequently.
And LNS has other products besides wireless (although that’s the most attractive and most profitable product). They sell VOIP, home security systems, DISH network and even broadband. I hope that clears up any name issues. But the bottom line is that all large companies have many entities to deal with.
