Pre Paid Plans are Growing the Industry
Prepaid plans were once the ‘dirty distant cousin’ of wireless plans. However, this sector of the wireless industry has taken its rightful place with regular wireless. And it’s gaining ground on the regular wireless. According to this source, prepaid carriers added 2.625 million subscribers in the first quarter making it the surprise banner story of the 1st quarter.
This is cementing my theory that it’s not just people with poor credit who are going after pre-paid wireless plans. People with perfectly normal credit are going after these plans too because everyone is doing what they have to in order to minimize risk. A two year wireless plan for someone who isn’t certain about their ability to pay for the next two years is a risk factor.
Also consider how long two years is in an industry like wireless. So much changes in two years that people don’t want to get ’stuck with something’ for two years. I don’t know if this surge to pre paid wireless will continue, but it’s good to know that Lightyear Wireless is right on top of it. There is a reason they offered this service: people are demanding it.
