Manager Option Versus Senior Manager Option in Lightyear Wireless

Lightyear Wireless offers two options for starting the business – The Manager Option ($49.99) and the Senior Manager Option ($299.99). Of course anyone can join as a customer but here I am talking about the business building part of Lightyear. What is the difference between these two options? What substantiates the $250 difference between these two options? Obviously that’s a big difference and most people make me explain this on the phone (obviously they want to know what their extra $250 is going to get them). So I thought, well since I explain it on the phone so many times I may as well blog it or at least the basic overview part of it.

What may already be obvious is that which option you choose will determine how what level you join the company at. Lightyear Wireless has 6 levels from lowest to highest: Manager, Senior Manager, Regional Manager, Vice President, Senior Vice President, and Presidential Director. $49.99 will get you on board as Manager and $299.99 will get you on board as Senior Manager. If you joined at Manager it would take a bit of work to get to Senior Manager. You would have to have 2 personally sponsored reps and 6 reps total. You would also have to have 2 PCPs.

PCP means ‘Personal Customer Point’. PCPs are points earned when someone buys qualified Lightyear products or services from you directly (not from your downline). Without going into a lot of details about the compensation plan, I will say that Senior Manager puts you in a position to begin earning residual income from Wireless plans (Manager does not). There are a few other things that you get with the $250 Senior package, but the instant Senior Manager position is the most significant. This is a way to jump start your Lightyear Wireless business and get it off the ground running.

Click Here to Learn more about Lightyear Wireless

Updated WordPress and it was a Bit Bumpy

Posted April 27th, 2010 by Ross and filed in General, MyWireLessRep, lightyear wireless

If this blog looks different, it’s because I updated to the most recent version of WordPress this morning. Unfortunately, my old theme was no longer supported and caused the entire blog not to load so I had to change to a different theme. That was too bad because I really liked that theme. I could not find a suitable replacement in the WordPress theme directory although I admit, I gave up around page 10 of 50 looking at themes. The old theme looked like this:

Old Blog Header

It is called “magic blue” and the last time it was updated was Sept of 2008. So I take that to mean the author is not supporting it any longer. Perhaps I’ll go back and look for other themes when I have more time. That aside, the WordPress install took a while but it was something I had been putting off for a while. As such, it feels good to check that task complete!

Confessions of a Discouraged Worker

“Discouraged workers” is term economists use to describe people who are out of the workforce and not really on the radar of statistics. These are people who have given up collecting unemployment (or it has run out) and have given up on the job market.

Discouraged workers also might include people who have jobs they dislike. These are people who have a job but it’s not something they enjoy. When you have to spend 40 hours per week doing something you do not enjoy, it does get very discouraging. I confess – I know this because I was a discouraged worker at one time.

I remember being in that state for some time. When I was working, I was working in a low paying, low incentive, low morale job. Everything about it was “low” except for the hours. I had to put in 40 hours a week which accounted for a large portion of my waking hours each week. Putting in 40 hours a week doing something I didn’t like took its toll.

Things began to change when I changed – changed to a home based business mindset. At first I had to work the home based business part time, in my spare time. During those months, oh boy did I work a lot of hours each week. But the thought of having my own business bringing in income kept me going.

Oh I still put in 40 hours per week – most weeks more than that. But now it’s something I enjoy doing and that’s a huge difference. I know that a lot of people are out there now who are very discouraged. They may even have jobs like I did. But a job without some sort of fulfillment (other than a pay check) gets burdensome after a while doesn’t it?

So I have gone from a ‘discouraged worker’ to a happy independent business owner!

Cleaning up my Twitter

I spent some time this morning cleaning up my twitter account. Mostly focusing on the list of people I was following. I noticed that a good portion of them have not “tweeted” in a long time. By long time, I used 3 months as a guide. I figure if they cannot tweet in 3 months I don’t want to bother following them.

Next up, I cleared out the ones that weren’t relevant to my interests. Like real estate agents for example; not sure why I followed them to begin with. Last out were the noisy ones with nothing but promo tweets. You know.. “download my such and such ebook” or “register for my such and such webinar”. Nobody wants to read promo tweets all the time.

This exercise taught me a few lessons about Twitter. First thing is that I need to make a renewed commitment to it. I have been guilty of not tweeting for long periods of time myself and need to refocused on connecting via Twitter. Secondly, Twitter must offer something of value to me. That is the people I follow must tweet things of interest to me. Otherwise, the service has no value. Thirdly I should provide value – even if it’s just a bit of humor to make someone smile.

There are a lot of people with Twitter accounts, but I would guess very few people are using Twitter effectively. Celebreties have it figured out; but people follow them like groupies. What about home based business people like me? Ok so I am off to tweet a few things. Follow me at the side bar.

Click Here to Learn more about Lightyear Wireless

Some Warm Thoughts on the Warm Market

Posted April 24th, 2010 by Ross and filed in Home Based Business, Marketing, MyWireLessRep, lightyear wireless

There is quite a lot of debate about the warm market in network marketing these days. Usually the ‘warm market’ conjures up the visualization of one sided conversations with friends, family, and contacts. And it conjures up scenes of broken or damaged relationships.

There are people on both sides of this debate. On one side, you have the ‘renegade’ folks who say steer clear of the warm market and focus on attracting prospects instead. On the other side, are people who still swear by the warm market technique.

One well known network marketer still gives this advice to people: build your business around the warm market. He has also made seemingly conflicting advice statements like ‘lead a large group of people’ and ‘you can’t market to strangers’. This particular individual is a multi-millionaire (many times over) so he must know something. Right?

Yet I could not reconcile in my mind how you can use your warm market (which is a limited group of people) and build a large team. At some point you’ll have to market to strangers. And I know perfectly well this person did not make his money marketing his company to friends and family.

In digging a little into this person’s background, I realized several things. First he has been at it since at least the 1980’s starting with old school Amway. (Did everyone get their start at Amway?). Second, he is a well known motivational speaker. I would imagine his wealth comes mostly from his speaking engagements. When you can draw thousands of people into an auditorium, that’s big bucks! That’s bigger bucks that warm marketing bucks.

Another thing I realized about his is how he defines warm market. He says to work on continually expanding your warm market. And he also believes that you should establish a relationship before trying to recruit anyone. That reconciles the “don’t sell to strangers” statement. But I’m still not 100% comfortable with warm market techniques over attraction marketing techniques.

What about you? Yeah, I know I didn’t mention his name. Who do you think I’m talking about?

Does it Take Luck to Be Successful?

I was speaking with someone the other day about joining my Lightyear Wireless business. As the conversation often does, it turned to questions about my success as in “how much do you make from this?”. I always refuse to answer that question directly for two reasons. 1) income claims are frowned upon and 2) my income varies from month to month. The way I answer that question is to say “I make a full time living from my home business” – which is a true statement.

He was one of those people who believes the 97/3 theory. That theory says that 97% of people to attempt a network marketing business fail at it, while only 3% actually succeed. I don’t really believe that statistic, but this person said “Oh you must be one of the lucky few who make money from this business”.

I assured him that luck had little or perhaps nothing to do with my success and bid him farewell. This turned out to be someone who didn’t really sound like he was ready for a home based business so I moved on. But I got to thinking about the luck thing later.

Imagine that? Some people think that you have to be “lucky” to be successful in network marketing! Oh, I guess there is potential luck involved. It would be ‘lucky’ if I happened to get a lead and signed up a person who turned out to be one of those ’super earners’. You know, one of those people who ends up building a team of 50,000 with me as the upline. That hasn’t happened yet but yet I still make a good income from network marketing. Perhaps it will happen and yes that would be lucky for me.

But an individual’s success in network marketing does not depend on ‘luck’ in the same sense as it does in pure ‘luck driven’ things like the lottery. In the lottery, your odds are in the 100 millions of winning and it depends almost entirely on luck – not just luck but ‘extreme luck’.

Network marketing on the other hand depends on persistence, attitude, perseverance, and many other attribute factors. And yes, a stroke of luck will certainly help but you don’t have to depend on it.

What are You Waiting For?

I keep running across people who seem to be in waiting mode. They’re waiting for something to happen. Waiting for this and that. What they’re waiting for varies, but a lot of people seem to waiting for things to ‘get better’. They don’t want to start a home based business because these are challenging times. What purpose does waiting have?

If you are waiting for better times ahead, you may be waiting a while. A lot of experts feel that we are beyond the normal predictable cycles of recession and recovery due to varying factors (like more government control in public companies). The last recession following the Dot.com bust has a phony recovery when you think about it. That ‘recovery’ was based on the housing/mortgage market – need I say more? That was mainly smoke and mirrors.

If you are waiting for high paying jobs to come back; again, you may be waiting a while. High paying jobs were few and far between in the last so-called recovery cycle. Most jobs that were added were low paying service jobs. So you shouldn’t expect any different in the future. There is already indication that pay scales are shrinking. They are not only shrinking in relative terms (compared to what it actually costs to have a decent lifestyle) but in absolute terms (actual dollars).

So why I am going on and on here about economics? Because it leads back to the idea of a home based business. There are no guarantees with a network marketing business, but there is something very close to a guarantee. If you are diligent about finding the right network marketing opportunity and you put in the effort necessary to succeed, it will be difficult for you to fail. And once you find success with a network marketing business, you can ride them through the various economic cycles. So what are you waiting for?

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If you are feeling overwhelmed by the choices in home based businesses, download my free book below to help you sort out and sift through those choices. It’s not about how to start a cell phone business; it just keeps it general. Although I am admittedly biased toward Lightyear Wireless, the book does not mention it (expect in the bio at the end).

Lisa and the Macintosh

If you’re old enough, you might remember the Apple Lisa computer that was around briefly in the early 1980’s. Of course, you would have had to have been paying close attention to the computer industry because Lisa came and went pretty quickly. Lisa came on about the time the IBM PC was getting started and Lisa put a friendlier face on the computer (a graphical user interface). Lisa was the first commercial GUI computer. Trouble was, Lisa was too expensive at just under $10,000 and few bought into it. By all accounts, the Lisa was one of Apple’s biggest failures.

But do you know what computer came out right after Apple realized Lisa was failing? If you guessed the Apple Macintosh, you guessed correctly. We all know that that computer was not only one of Apple’s shining successes, but the introduction of the “Mac” represented a pivotal stage in modern computer environments.

What on earth does this have to do with Network Marketing and a home based business? Well some take-aways. Apple had a huge failure followed by a huge success. Is that a take-away or what? If you are experiencing failure in your home based business, that big success might just be waiting around the corner.

The other thing to note is that Apple learned from the failure of the Lisa to make the Macintosh what it was. Likewise, before you wash that failure from your memory, take one last look at it and try to decide what you could have done differently if anything.

As network marketers, we have to get used to a lot of people saying no to us. To some, that equates to failure. In some cases you can learn from the no and in other cases there is nothing that would have made them say yes, and you just move on.

So don’t look at failure as something to be entirely discarded. See what you can learn from it and who knows? Maybe a big success is waiting just behind one of those failures.

Click Here to Learn more about Lightyear Wireless

Economic Conditions and Home Based Businesses

There are loads of good reasons to start a home based business. Among them are being your own boss, elimination of a cross town commute, better control over time, and more quality family time. If you ask any three people who have a home based business, you’re likely to get 3 different answers.

I’ll share my own reason for starting my home business. I suppose the above reasons are all valid for me, the one that trumps all the other is being free from the ups and downs of economic fluctuations.

I got tired of always having to worry about the economy. Tell me this: are you worried about economic conditions right now? How would you like to be free from that type of worry? Those are the questions I asked myself and that freedom is the primary driving force.

When you are caught up in the hire and fire cycles of businesses, you are going to forever be at the mercy of someone else’s hiring whims. Your success may be somewhat dependent on your skill, but in general, you are at the mercy of luck and circumstance. Over the years I grew increasingly uncomfortable with that cycle. I got tired of having to worry about whether the economy was going to go into a recession.

Don’t get me wrong: I still am alarmed at the recessionary cycles. The difference is that now I have more control over my income and standard of living during good times and bad times. In fact, Lightyear Wireless business is going strong now. This is largely due to the fact that during economic hard times, more people become interested in starting their own home based business. Businesses like Lightyear Wireless benefit greatly from that.

So maybe you’re tired of these economic cycles too?

If you are feeling overwhelmed by the choices in home based businesses, download my free book below to help you sort out and sift through those choices. It’s not about how to start a cell phone business; it just keeps it general. Although I am admittedly biased toward Lightyear Wireless, the book does not mention it (expect in the bio at the end).

Lightyear Wireless is now a Publicly Traded Company

In February, Lightyear Wireless became a publicly held company. There wasn’t much fanfare or mention of it in the media and I found about it only days before it was going to happen. This happened very quickly due to the fact it was what was called a “reverse merger”. A reverse merger is when a privately held company (like Lightyear Wireless) acquires a publicly held company (in this case the company was Libra Alliance Corporation).

By doing this, they become a publicly held company and are able to bypass the usual rigors of doing an IPO and various filings that usually go along with becoming public. At the same time, Lightyear can reap the benefits of being a publicly held company. Those benefits include increased availability to capital, increased creditability in the marketplace, and public stock offerings.

As for Libra Alliance, there won’t be much impact for that entity. It was formerly an Internet Service Provider, but has lately turned into just a shell corporation. A shell corporation is defined as a company that is capable of business transactions but does not have any significant assets or operations.

What this does for Lightyear is add value to its status in the marketplace and therefore strengthens its position as a viable, legitimate home based business opportunity.

Click Here to Learn more about Lightyear Wireless

Lightyear Becomes Public, Plans Acquisition Strategy