Cellphone Plan Home Business

I must admit, I’ve been around block on Network Marketing. I had a brief encounter with Amway back in the 1980’s – but that doesn’t even count. Since then I have tried other Network Marketing companies, including HerbalLife, EcoQuest, and ITV Ventures.

For a variety of reasons, none of these worked. The most significant of those is that I am not the type who can work the “Warm Market” or use the “3 Foot Rule” with any effectiveness. I’m not sure anyone can actually use those with any degree of success. I suspect the few that are really successful in those network marketing companies I left behind knew a lot of things about marketing I didn’t.

At any rate, I had turned my back on Network Marketing as recent as 18 months ago. It wasn’t until I stumbled across Lightyear Wireless that I gave it another try. What was different this time around?

Well lots of things really. Mostly my mindset. But the most important thing that brought me back was finding a Network Marketing company that actually worked. This time I have a product that everyone uses! You can read my thoughts here at this blog. You can browse back to October 2008 which was shortly after I joined.

That is a common phrase you hear in Network Marketing. It’s usually the upline telling that to the downline, assuring him or her that they won’t have to twist arms to sell the product.

But can a product really sell itself? Is that really possible?

Yes and No. No for most products. Something somewhere is doing the selling. It may be viral, it may be word of mouth, or it may be a large marketing campaign. But until a product becomes a household name (like Coke or Glad Wrap) it will not ’sell itself’. In the cases of household name product, yes they probably do sell themselves but only after the company has spent decades to build their brand name.

Network marketing products generally don’t fall under the category of household name products. They generally don’t have that kind of name recognition. Generally they will not sell themselves. The IBO will have to sell the product.

So can a product ever sell itself? Yes! Lightyear Wireless is rare exception to this problem that many network marketing companies face. The product (cell phones and cell phone plans) are indeed everyday items and in most case, people don’t need to be ‘introduced’ to them. That’s not to say that everyone is going to buy Lightyear’s phones and plans, but at least everyone will know what you’re talking about.

I was speaking with a neighbor the other day. She has been out of work for nearly 8 months and spends most of her week trying to find a job. Her search has gone from looking for that ‘dream job’ to looking for ‘any old job’.

She tells me she spent around 35 hours last week looking for work including the time she spent driving to and from places. That’s a significant chunk of time, I thought to myself. She is spending just about the equivalent of a full time job just looking for a full time job (that may or may not be something she likes). At this point, with job availability being at an all time low, she is most likely to end up with something marginal or else a terrible job that she’ll just end up hating.

I suspect she is typical of people looking for work right now. Looking for scarce jobs takes a lot of time, not to mention effort and energy. What if these people could take that same time and energy and pour it into a home based business? In her case, 35 hours per week would let her build a strong network marketing business fairly rapidly. Most people who start a network marketing business only do so part time, but a full time endeavor can bring you a full time income. So if you’re spending 30+ hours per week looking for job, have you thought about putting that effort into a home based business like Lightyear Wireless instead? Wouldn’t it be time better spent?

We’ve probably all been told to have a business plan and stick to it. How many times have you been told about the importance of a business plan? Do you just ignore the advice and go about your business simply because this is network marketing? Maybe you feel that because it’s network marketing, you don’t need a plan? Maybe you think, oh well, the company has the plan so I don’t need one.

Well if you want to differentiate yourself in your company, then you need a business plan to guide you. People tend to think, oh no, a Business Plan, that sounds so formal and awful, etc. But here’s a little secret; it’s doesn’t have to be formal. While there are formal business plans, it really can be anything. It just has to be written down in a document somewhere on your computer. I say document on your computer because it needs to be something you can edit and change as time goes on.

Another misconception about business plans is that they are fixed. The fact of the matter is that a business plan should be changed as your strategies change. Maybe something you planned to do last year no longer makes sense. I try to make a habit of revisiting my business plan at least once per year to add to it and make any changes to it.

Another thing about a written business plan is that by its very nature, it’s something you commit to writing. Committing something to writing helps solidify any ideas you might be having about your business. Furthermore, the act of writing helps you to clarify them. Often we think about things in abstract terms, but the written business will help you to put those ideas in absolute words and give them further clarity.

So don’t be afraid of a business plan; it’s a tool for your business and one that you should look at as something in your business toolbox.