Does it Take Luck to Be Successful?
I was speaking with someone the other day about joining my Lightyear Wireless business. As the conversation often does, it turned to questions about my success as in “how much do you make from this?”. I always refuse to answer that question directly for two reasons. 1) income claims are frowned upon and 2) my income varies from month to month. The way I answer that question is to say “I make a full time living from my home business” – which is a true statement.
He was one of those people who believes the 97/3 theory. That theory says that 97% of people to attempt a network marketing business fail at it, while only 3% actually succeed. I don’t really believe that statistic, but this person said “Oh you must be one of the lucky few who make money from this business”.
I assured him that luck had little or perhaps nothing to do with my success and bid him farewell. This turned out to be someone who didn’t really sound like he was ready for a home based business so I moved on. But I got to thinking about the luck thing later.
Imagine that? Some people think that you have to be “lucky” to be successful in network marketing! Oh, I guess there is potential luck involved. It would be ‘lucky’ if I happened to get a lead and signed up a person who turned out to be one of those ’super earners’. You know, one of those people who ends up building a team of 50,000 with me as the upline. That hasn’t happened yet but yet I still make a good income from network marketing. Perhaps it will happen and yes that would be lucky for me.
But an individual’s success in network marketing does not depend on ‘luck’ in the same sense as it does in pure ‘luck driven’ things like the lottery. In the lottery, your odds are in the 100 millions of winning and it depends almost entirely on luck – not just luck but ‘extreme luck’.
Network marketing on the other hand depends on persistence, attitude, perseverance, and many other attribute factors. And yes, a stroke of luck will certainly help but you don’t have to depend on it.
Start a Home Based Business Today
Not that many people wake up in the morning and say “I think I’ll start a home based business today”. Most people who think about how to improve their financial situation, think in terms of getting a job. However, with unemployment reaching 10% in many places, those people are being forced to reconsider the possibility of getting a job.
10% unemployment is a lot worse than the percentage indicates. The reason for this is that with each percentage point of unemployment the more people there will be competing for fewer and fewer jobs. It’s actually an escalating effect. I don’t mean to dwell on that, but I think this is why so many people are turning to a home based business. Lots of peple only consider it and never take it any further.
One of things that stop them from ever starting is they wonder “what will I sell?” and “how will I sell it?”. Both questions answered with Lightyear Wireless
Create your own Stimulus Package
There’s a lot of talk about stimulus packages lately. There’s even more talk about whether the Obama stimulus is working or not. At the very least, you must give the Obama stimulus some time and that points out something about it: It’s a long term investment not a short term fix. So why not create your own stimulus package?
If you’re finances aren’t quite where you want them to be, why not earn extra income with a home based business? Ad why not work a simple home business like Lightyear Wireless. It doesn’t get much easier than cell phones. Everyone has them, everyone more or less understands them. Everyone may not understand exactly how they work, but they know they do work and provide a valuable service to them. So forming a business based on the cell phone market is hardly a market that is narrow in any way.
Like the stimulus critics, the wireless industry has its critics too. Some of them say the wireless industry has peaked or is close to running its course. But there are signs on the horizon this is not so. Cases in point: the new frequency spectrums and the possible regulation of large monopoly-like relationships such as the ATT / Apple one. There is still a lot of room for growth in this industry so why not be part of helping make it grow?
Too Much Media Attention on Recession?
One of the places I go on a regular basis to read information is AllTop.Com. It’s not a news source in itself, but rather a news aggregator. It collects news and sources from all over the web and places them in approapriate categories. I suppose their category structure is supposed to reflect the level of coverge certain topics get but I noticed a couple of odd things about their category structure.
There are two categories dealing with the dire ecomonic situation. One is called Recession and the other is call Hard Times. At first glance, you might ask aren’t those the same thing? I know I did. But upon closer observation, I noticed that the Recession category deals more the effect of the recession on business and business strategies for coping with it. The Hard Times category is a kaleidoscope of all effects of the reccession.
I also notice there is no category for Home Based Business or Home Business there. Me thinks this means the media is spending too much time focusing on the recession rather than what can be done to work around or pass through that recession.
Watch out for Home Businesses on Easy Street
There are loads of home business opportunities out there. Some are wonderful, like MyWirelesRep (Ok I am a bit biased, I admit). But some are outright scams. Things that advertise themselves as requiring little or no work for example, is a giant red flag.
Any home based business is going to take work to be successful. Anyone who tells you otherwise or leads you to believe otherwise is lying! Even the tagline that Lightyear uses “The easiest conversation you’ll ever have” has to be closely examined for what it really means. It means you will still have to have some conversations to be successful. They may be easier than other conversations, but they may not be “easy”. Admittedly, it’s easier to sell Cellular phones and plans to someone that to try to sell what a lot of opportunities try to peddle: Cleaning supplies or nutritional supplements.
Still even those can be built up to success with the right amount of work and the right business building mindset. Expect to build a business with a network marketing company, not have one fall into your lap. Once you get that mindset, you will go far.
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Can you Visualize it?
The layoff stories keep coming and the mainstream news media loves to report on them. Are you dwelling on the unemployment issue? Are you still thinking like an employee? As I mentioned in the last post, the employee mentality is not something that goes away right away. It takes some time to replace that mentality with the mentality of a business owner. Part of that transition might be simpler than you think.
Try visualizing yourself as a business owner. Simply start to see yourself in that role and eventually it will be your main mentality. I know in my case, it took several years of working my business part time before I was ready to take that full time leap. The most recent year with all its layoffs may be raising your interesting in a home based business but you may not know where to start. Start here with MyWirelessRep; a home based cell phone business.
Fear of the Economy
Fear of the economy? Not in Network Marketing. A lot of people are caught up in fear of the economic conditions now. People who have the “job” mentality really do have something to fear – lack of jobs. That’s a situation that has been apparent for some time now. The last time jobs were plentiful was during the 1990’s but that went bust around 2001. The so called economic recovery after the last recession did not produce a lot of high paying jobs. On paper it looked like a turnaround because a lot of jobs were added, but the reality of that was there were fewer high paying jobs added during the last turnaround – mostly low paying “McJobs”.
This didn’t go unnoticed by me. Around 2004 was when I decided to pursue my home based business for a full time basis. So now, I don’t worry so much about recessions and recovery. Between my MyWirelessRep and my other endeavors, I have a full time income. And it gets better during bad times like these because there are more people out there looking for those answers to their financial situation that can be found in running one’s own home based business.
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Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.
Marketing Plan Important in NM
One of the problems often faced by new network marketers is the lack of a marketing plan. You know, it’s called network ‘marketing’ for a reason – it involves marketing. To some people that stops them from starting a home based business because it scares them. They’re afraid they’ll have to spend the next 10 years learning marketing techniques or spend thousands of dollars on marketing. That isn’t really the case. I mean there are ways to market your business without much expense or learning curve at all.
For example, at the bottom of most of my posts (including this one) you’ll see a sign-up form for my newsletter. My newsletter is a free email series that contains unique content you won’t find here (or anywhere else) so it’s a good value for anyone who subscribes to it. And it’s a good way for me to market my business. A win win for all. Of course I have to create content for the newsletter, but that is something I do one time and it can be sent to any number of people. Simple, inexpensive, but effective marketing that provides value for everyone.
That’s just part of a marketing plan but it demonstrates the point that you need a marketing strategy. Too often in network marketing people will sign other people up and then just leave them out to pasture when it comes to guiding them further. If you are considering a network marketing opportunity such as MyWirelessRep, you need to make sure to sign up with someone who will be able to help you develop your own marketing plan rather than “Wine Dine Sign, and byeee”.
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Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.
Product positioning in MLM
Product positioning is very important in network marketing. It’s important to have a product that people want and need. It’s important there is a marketplace for that product or service. A seemingly disproportionate number of network marketing companies are centered around nutritional products. I’ve actually lost track of them all, but there is a reason why there are so many. The nutritional supplement market is a huge one. And that’s important that the product you sell is (or is part of) a large market. Without a large market demanding the product, who is going to create the demand? The network marketing company? You? Probably neither and probably it would fold. Most network marketing companies start on the basis of being part of a large market and then carve out their niche in that market. Like cell phones and cell phone plans! What could be a larger market and what product could me in more demand – even in sour economic times?
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Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.
What’s Holding you Back?
What is stopping you from starting that home based business? Usually when I ask that question, I get one of several answers, usually having to do with doubt, fear, or time (not enough of). Or some combination or variation of those three. Of those three, only doubt is perhaps well founded. There are a lot of scams out on the net masquerading as home based businesses and anyone considering a home business should be wary of them. But that doesn’t mean you should keep a closed mind to every opportunity that comes your way. Keep the doors open, but don’t walk through them blindly. Ask some tough questions of whoever you tries to sign you up and that includes me. I am not afraid of tough questions, the worst that can happen is that I won’t know the answer and have to get back to you on it. As for the other two things; fear and lack of time, perhaps a subject for another day. But those are self imposed limits in my opinion. So what’s stopping you?