Can a Product Sell Itself?

That is a common phrase you hear in Network Marketing. It’s usually the upline telling that to the downline, assuring him or her that they won’t have to twist arms to sell the product.

But can a product really sell itself? Is that really possible?

Yes and No. No for most products. Something somewhere is doing the selling. It may be viral, it may be word of mouth, or it may be a large marketing campaign. But until a product becomes a household name (like Coke or Glad Wrap) it will not ’sell itself’. In the cases of household name product, yes they probably do sell themselves but only after the company has spent decades to build their brand name.

Network marketing products generally don’t fall under the category of household name products. They generally don’t have that kind of name recognition. Generally they will not sell themselves. The IBO will have to sell the product.

So can a product ever sell itself? Yes! Lightyear Wireless is rare exception to this problem that many network marketing companies face. The product (cell phones and cell phone plans) are indeed everyday items and in most case, people don’t need to be ‘introduced’ to them. That’s not to say that everyone is going to buy Lightyear’s phones and plans, but at least everyone will know what you’re talking about.

Job Hunting is a Full Time Job

I was speaking with a neighbor the other day. She has been out of work for nearly 8 months and spends most of her week trying to find a job. Her search has gone from looking for that ‘dream job’ to looking for ‘any old job’.

She tells me she spent around 35 hours last week looking for work including the time she spent driving to and from places. That’s a significant chunk of time, I thought to myself. She is spending just about the equivalent of a full time job just looking for a full time job (that may or may not be something she likes). At this point, with job availability being at an all time low, she is most likely to end up with something marginal or else a terrible job that she’ll just end up hating.

I suspect she is typical of people looking for work right now. Looking for scarce jobs takes a lot of time, not to mention effort and energy. What if these people could take that same time and energy and pour it into a home based business? In her case, 35 hours per week would let her build a strong network marketing business fairly rapidly. Most people who start a network marketing business only do so part time, but a full time endeavor can bring you a full time income. So if you’re spending 30+ hours per week looking for job, have you thought about putting that effort into a home based business like Lightyear Wireless instead? Wouldn’t it be time better spent?

Misconceptions about a Business Plan

We’ve probably all been told to have a business plan and stick to it. How many times have you been told about the importance of a business plan? Do you just ignore the advice and go about your business simply because this is network marketing? Maybe you feel that because it’s network marketing, you don’t need a plan? Maybe you think, oh well, the company has the plan so I don’t need one.

Well if you want to differentiate yourself in your company, then you need a business plan to guide you. People tend to think, oh no, a Business Plan, that sounds so formal and awful, etc. But here’s a little secret; it’s doesn’t have to be formal. While there are formal business plans, it really can be anything. It just has to be written down in a document somewhere on your computer. I say document on your computer because it needs to be something you can edit and change as time goes on.

Another misconception about business plans is that they are fixed. The fact of the matter is that a business plan should be changed as your strategies change. Maybe something you planned to do last year no longer makes sense. I try to make a habit of revisiting my business plan at least once per year to add to it and make any changes to it.

Another thing about a written business plan is that by its very nature, it’s something you commit to writing. Committing something to writing helps solidify any ideas you might be having about your business. Furthermore, the act of writing helps you to clarify them. Often we think about things in abstract terms, but the written business will help you to put those ideas in absolute words and give them further clarity.

So don’t be afraid of a business plan; it’s a tool for your business and one that you should look at as something in your business toolbox.

Is a Party Plan right for your Network Marketing Business?

Party plans are those get togethers at people’s homes where the product is demonstrated live. The party is a sales opportunity for the company’s products and there’s no better to way retail the products. That’s because the product(s) is sampled at the home party. This gives people hands on experience with the product before they buy it.

But not every network marketing company can benefit from party plans. Party plans or home parties are best suited for products that have a “WOW” factor. Products that have instantly recognizable benefits are good candidates for a party plan. Products that have more subtle benefits don’t do so well. Skin care products do well in home party plans and certain other products do as well.

For example, I have been to an Ecoquest home demonstration. Ecoquest makes those Fresh Air air purifiers. The demonstrators brought an onion with them. They cut a piece off the onion. They told me to hold out my hand and they smeared onion juice all over the back of my hand. Then they told me to smell the back of my hand – which obviously smelled like onion. Then they had me hold my hand in front of the Fresh Air for 45 seconds. And then they told me to smell my hand again. WOW …no more onion smell. That product had WOW factor and it was well demonstrated. I ended up buying a unit on the spot but did not join the business side.

The party plans work best for items that few people use. Other business like my Lightyear Wireless has little to show in home parties. I mean who needs to see a demo of a cell phone? I suppose some people might but the attraction in Lightyear is having just a great product that everyone uses. Party plans can be great for retailing the product. Retailing the product can bring in quick cash flow and some of those people might later want to be in the business.

Fewer Jobs Fewer Benefits

Not only are jobs getting more and more scarce, but the quality of the existing jobs is rapidly diminishing. We’ve already heard about pay cuts and forced furloughs recently. I read recently in my local news that Boeing is cutting back drastically on tuition assistance for its employees and that Group Health Co-op is eliminating vacation accrual for the remainder of the year.

Benefits used to be one of the main reasons for taking a job. But now even that advantage seems to be disappearing. I held on to my job long after I should have let it go just to keep the health care benefits. Now I pay my own health care premium and of course I get no vacation accrual although I can take off whenever I want. Oh and of course there’s no tuition assistance for me either, but that’s something I can write off if ever choose to return to school.

The point is, working a job is becoming less and less attractive. Not only are they paying less now, but they are giving fewer benefits. I expect this trend to only increase and drive up people’s interest in starting a home based business. People are going to find fewer and fewer incentives to go work for someone else. And starting their own business is going to look more and more attractive. I hope that anyone who reads this will consider a network marketing home based business such as Lightyear Wireless. Network marketing is a business that has a low cost of entry and a high income potential. And the biggest benefit is being your own boss!

How Long should an Upline Play the Mentor?

There is a wide variation in the roles uplines take toward the downlines in network marketing organization. Some uplines are the ‘sign em up and move on to the next’ type, often leaving the downline stranded and not really knowing what to do. Still others act as permanent mentors for their downlines and give them lots of care and guidance as long the downline remains in the organization.

I think the most sensible approach for anyone hoping to build a large network marketing organization is somewhere in the middle of those two extremes. When you think about it, the upline should take some sort of mentoring role in the beginning. A good middle ground role for an upline is to the mentor the downline only long enough to get the downline taking those first steps on their own and tapping into resources on their own. In general, get them to the point where they do business on their own. If the upline spends too much time with each downline, what happens when that upline’s organization gets large? He/she will soon become a full time mentor and if that what is the upline desires, then great. But to continue to grow that NM business, will require a structured approach to mentoring those new downlines, and letting them eventually go mostly on their own.

When your organization gets large, it becomes impossible to individually mentor everyone and at some point becomes a balancing act.  With a larger organization group mentoring activities is an option (training conference calls, webinars, etc.). All in all, I like to look for people who won’t need one on one mentoring for too long.

Tired of a Looking for a Job? Create your Own!

Are you searching for a job and not having any luck? If so, you aren’t alone these days. New figures are out for April job data and they indicate the unemployment problem is still increasing. What if you could create your own job?

Well a network marketing business isn’t exactly a ‘job’ but it can replace a job in terms of making income. The best part of a network marketing home based business is that you will be in control of your situation.

The worst part of looking for illusive high paying jobs is that you are only partially in control of the situation. Especially now, your success in such an endeavor will likely depend on things like luck, timing, and who you happen to know. Apart from that, finding the right one is like look for a needle in a haystack anymore.

With a home based network marketing business, those things help as well. But your success will depend primarily on the effort you put into your home business. So if you are tired of looking for those elusive high paying jobs that may or may not come your way, give some thought to a home based business. In that scenario, you are the boss!

Click Here to Learn more about the Lightyear Wireless home business.

The Underemployed and Forgotten – Will they Wake up?

Everyone’s talking about unemployment nowadays; it’s high on everyone’s topic list. Not me of course, since I no longer have ‘job’ mentality. I left that mindset behind many years ago. But there is another group of people – the underemployed. People who have the skills and presumably the education to make decent money but who have ‘been forced to’ work at menial, lesser paying jobs. At the bottom of this post is a link to a Seattle Times article that focuses on a few case studies of this phenomenon. It calls these types of jobs ’survival jobs’. Examples would be a former director of a large company working in a call center.

I suspect there are a lot of people who fall under this category. And they’re not on the radar since they aren’t really counted in unemployment statistics. Those statistics, enormously flawed, are based on those people who claim unemployment benefits. This makes the problem of financial ‘quality of life’ even bigger than most people realize.

When I read about these people, I often wonder how many of them have thought about running their own home based business. I suspect these are talented, mostly well-educated people and many of them would excel in a network marketing business. It’s sad that they would rather spend 40 hours a week at a menial job barely squeaking by (in some cases not even making enough for the mortgage), when they could spend the same 40 hours building a business. Building something that would carry them further into the future than a job ever would. I wish I could throw cold water on these folks and say “wake up!”. But I can only do what I can with people who have already ‘woken up’ and hope these other talented individuals will do the same.

Laid-off professionals turn to survival jobs

On Sales and Rejection

It’s all about selling isn’t it? Call it network marketing, but somewhere along the line, you’re going to have to sell something: either the product or the opportunity. And along with selling comes rejection.

There are volumes written about the psychology of handling rejection so I won’t go into that here. But that does lend weight to why most people who go into network marketing never make it to higher levels. If you want to make it to the higher levels in a network marketing organization, it is necessary to accept rejection and have the ability to move up and on after the rejection.

There are various ways of looking at that “no” answer when someone says they aren’t interested. I tend to not even use that word “rejection” at all. When you really think about it, rejection is too strong of a word for that. It simply means that the person isn’t interested in your product and/or service.

Imagine this for a moment. What if you were the manufacturer of a certain product and you beta tested in a supermarket? You secretly stand in the aisle pretending to be a customer when all the while you were watching to see how many people will pick your product. Would you feel rejection every time someone didn’t chose your product or would simply regard it as people making different choice? At the end of the day, you might be concerned if no one picked your product and then you would change the display or make some other change. But you should not stress out over each customer that walks by.

The network marketing business is much the same. One thing is guaranteed: not everyone you talk to will be interested. Some people have better results than others, but it’s basically the same for everyone. You will usually hear “no” more than you’ll hear “yes.” What counts is the end of the day or perhaps the end of the week.

Are you Throwing Mud Against the Wall?

Last week, I was speaking to someone who has been out of work for a long while and is getting tired of looking for work. She told me looking for work now is like “throwing mud against the wall to see what sticks” and “shooting in the dark.” She told me she typically makes between 75 to 100 contacts per week looking for work. This includes phone calls and resumes sent. She said she is getting very few interviews and of course no offers.

She finally has got to the point where she was tired of this shooting in the dark routine and wanted to earn some money in a different way. I can only imagine what kind of time commitment all those contacts must take. I asked her if she would rather spend of that time and energy making more productive contacts – contacting people about Lightyear Wireless instead of what she is currently doing (which evidently isn’t working very well).

I have not been in the job market for quite sometime and can only imagine what it must be like to try to find a job in this economy – let alone a decent paying job. A home based business like Lightyear Wireless won’t bring a fixed paycheck every week like a job will. In fact, it will take some time before any checks start coming in. When they do, however, they are not ‘fixed’ and depending on how much time you spend on the business, they are only likely to grow.

Imagine that concept? The longer you work at something the more you earn! Contrast that with a job where you can work for 10 years at a job (if you can find one that can last that long) and you may make barely more in year 10 than you did in year 1. Many jobs now don’t even have annual raises because of the economy.

It seems that “getting a job” is less palatable than ever and more people are waking up to the fact that: the only way it will get better is if you take control of the situation and start working for yourself.

If you are feeling overwhelmed by the choices in home based businesses, download my free book below to help you sort out and sift through those choices. It’s not about how to start a cell phone business; it just keeps it general. Although I am admittedly biased toward Lightyear Wireless, the book does not mention it (expect in the bio at the end).