Don’t be Overwhelmed!

When some people think of starting a home based business, they tend to get overwhelmed just thinking about it. They are plagued with questions like “how do I get started?” and “how will I grow the business”, and “how will I make any money?”. The best thing you can do if you are feeling overwhelmed is to step back and take things one piece at a time.

So if you are feeling overwhelmed, first take a look at what’s overwhelming you. For example, some of my team have a hard time understanding the compensation plan. My advice for them is to put down what they are doing and spend some time focusing on the plan to learn more about it. And of course, I make myself available to them as well.

Whatever is overwhelming you, take a step back and then focus solely on that for a bit. Usually a better understanding will emerge through focused work. Sometimes it helps to just put that thing aside that is overwhelming you - and do something else for a bit. Something simpler but still productive. With a home based business, there is always something to work on whether it be catching up on filing or building links to your website. But don’t get overwhelmed!

What’s to be learned from Home Parties?

Over at the “Pink Truth” there is a great story written by someone who tried and failed at working her network marketing business (Mary Kay Cosmetics). It’s linked below and I recommend you read it because it’s a post mortem lesson on how not to do network marketing. In Mary Kay, the normal marketing channel is the home party. This is actually fairly common in network marketing companies where product presentation is important. The home party marketing strategy dates all the way back to the early Tupperware parties.

Why am I talking about Mary Kay? To point out the vast different in product line between some network marketing and Lightyear Wireless. Why would we do home party for a cell phone? You see, the product presentation isn’t that important because everyone knows what cells phones are and what they can do. Furthermore, the cell phone is something you get once every two years or so. So a Lightyear home party showing off cells phone wouldn’t make that much sense.

The reality of home parties is they have limitations anyway. For one, they are extremely time consuming. In the second place, they have territory limitations. The person who wrote that lamenting story points this out when she says:

I would never be able to make my money back by just selling, because she was recruiting the whole town.

If you live a smaller city or small town, you will eventually run out of people to invite to home parties. And the problem becomes more acute if there are other reps in your neighborhood. These problems can exist even in larger city (territory conflicts). The home party is really just an extension of working the warm market - a market that has inherent limitations. Is there are better way? Yeah. Work the larger market served by companies like MyWirelessRep.

Overcoming Your Rational Thinking the Mary Kay Way

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Keep Track of Contract Expirations

One way to sell cell phone plans via MyWirelessRep is to simply talk to your friends and contacts. Nearly everyone has a cell phone right? And that means everyone is on a cell phone plan. Strike up a conversation about their cell phone. Let’s take hypothetical Joe. “Hey Joe..how do you like your ___ phone?”. Then somewhere in the conversation ask how long of a contract Joe had to sign or talk about your own contact and that might prompt him to talk about his. Then make a note of it. Mental note short term, but for the long time, write it down in a contact list of some kind. Then when the time comes, you can say “hey Joe… your cell phone contract is about to expire; have you thought about what you’re going to do to replace it?”

That does 2 things. First it shows Joe that you cared enough to remember his cell phone contract expiration. He’ll be impressed with that. That can also provide a great lead in for you to present the MyWirelessRep story to Joe whether or not Joe might be interested in starting a business. By this time you should know if Joe is entrepreneur material or not. If so, discuss the opportunity, if not simply discuss the benefits of the plan. If you aren’t sure, discuss the plan and drop a few tidbits about the opportunity to Joe and see if he shows any interest.

This type of follow-up is more likely to be a win win because you’ve alreadly established a trust relationship with Joe.

Huge Market for Product

One issue with many network marketing companies is that the product they sell is too narrow. Take a Juice MLM for example. Without even arguing the merits of the juice, how many people are going to be interesting in buying it? Perhaps quite a few health conscious people so I’m not saying there’s no market.

But what about cell phones? I can’t think of a larger market than the wireless cell phone market. That is one of the things that makes MyWirelessRep such a value proposition for me, my customers, and my downline. Who do you know that doesn’t have a cell phone? Most families give their children cell phone starting at about age 8 or so. I even saw a homeless guy on the corner with a panhandling sign talking on a cell phone. That of course made me wonder about his genuine need, but you get the picture. Huge market! And plans are always terminating and people are always needing new phones and plans.