What’s to be learned from Home Parties?
Over at the “Pink Truth” there is a great story written by someone who tried and failed at working her network marketing business (Mary Kay Cosmetics). It’s linked below and I recommend you read it because it’s a post mortem lesson on how not to do network marketing. In Mary Kay, the normal marketing channel is the home party. This is actually fairly common in network marketing companies where product presentation is important. The home party marketing strategy dates all the way back to the early Tupperware parties.
Why am I talking about Mary Kay? To point out the vast different in product line between some network marketing and Lightyear Wireless. Why would we do home party for a cell phone? You see, the product presentation isn’t that important because everyone knows what cells phones are and what they can do. Furthermore, the cell phone is something you get once every two years or so. So a Lightyear home party showing off cells phone wouldn’t make that much sense.
The reality of home parties is they have limitations anyway. For one, they are extremely time consuming. In the second place, they have territory limitations. The person who wrote that lamenting story points this out when she says:
I would never be able to make my money back by just selling, because she was recruiting the whole town.
If you live a smaller city or small town, you will eventually run out of people to invite to home parties. And the problem becomes more acute if there are other reps in your neighborhood. These problems can exist even in larger city (territory conflicts). The home party is really just an extension of working the warm market – a market that has inherent limitations. Is there are better way? Yeah. Work the larger market served by companies like MyWirelessRep.
Overcoming Your Rational Thinking the Mary Kay Way
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