Watch out for Home Businesses on Easy Street

There are loads of home business opportunities out there. Some are wonderful, like MyWirelesRep (Ok I am a bit biased, I admit). But some are outright scams. Things that advertise themselves as requiring little or no work for example, is a giant red flag.

Any home based business is going to take work to be successful. Anyone who tells you otherwise or leads you to believe otherwise is lying! Even the tagline that Lightyear uses “The easiest conversation you’ll ever have” has to be closely examined for what it really means. It means you will still have to have some conversations to be successful. They may be easier than other conversations, but they may not be “easy”. Admittedly, it’s easier to sell Cellular phones and plans to someone that to try to sell what a lot of opportunities try to peddle: Cleaning supplies or nutritional supplements.

Still even those can be built up to success with the right amount of work and the right business building mindset. Expect to build a business with a network marketing company, not have one fall into your lap. Once you get that mindset, you will go far.

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Can you Visualize it?

The layoff stories keep coming and the mainstream news media loves to report on them. Are you dwelling on the unemployment issue? Are you still thinking like an employee? As I mentioned in the last post, the employee mentality is not something that goes away right away. It takes some time to replace that mentality with the mentality of a business owner. Part of that transition might be simpler than you think.

Try visualizing yourself as a business owner. Simply start to see yourself in that role and eventually it will be your main mentality. I know in my case, it took several years of working my business part time before I was ready to take that full time leap. The most recent year with all its layoffs may be raising your interesting in a home based business but you may not know where to start. Start here with MyWirelessRep; a home based cell phone business.

Fear of the Economy

Fear of the economy? Not in Network Marketing. A lot of people are caught up in fear of the economic conditions now. People who have the “job” mentality really do have something to fear – lack of jobs. That’s a situation that has been apparent for some time now. The last time jobs were plentiful was during the 1990’s but that went bust around 2001. The so called economic recovery after the last recession did not produce a lot of high paying jobs. On paper it looked like a turnaround because a lot of jobs were added, but the reality of that was there were fewer high paying jobs added during the last turnaround – mostly low paying “McJobs”.

This didn’t go unnoticed by me. Around 2004 was when I decided to pursue my home based business for a full time basis. So now, I don’t worry so much about recessions and recovery. Between my MyWirelessRep and my other endeavors, I have a full time income. And it gets better during bad times like these because there are more people out there looking for those answers to their financial situation that can be found in running one’s own home based business.

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Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.

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Marketing Plan Important in NM

One of the problems often faced by new network marketers is the lack of a marketing plan. You know, it’s called network ‘marketing’ for a reason – it involves marketing. To some people that stops them from starting a home based business because it scares them. They’re afraid they’ll have to spend the next 10 years learning marketing techniques or spend thousands of dollars on marketing. That isn’t really the case. I mean there are ways to market your business without much expense or learning curve at all.

For example, at the bottom of most of my posts (including this one) you’ll see a sign-up form for my newsletter. My newsletter is a free email series that contains unique content you won’t find here (or anywhere else) so it’s a good value for anyone who subscribes to it. And it’s a good way for me to market my business. A win win for all. Of course I have to create content for the newsletter, but that is something I do one time and it can be sent to any number of people. Simple, inexpensive, but effective marketing that provides value for everyone.

That’s just part of a marketing plan but it demonstrates the point that you need a marketing strategy. Too often in network marketing people will sign other people up and then just leave them out to pasture when it comes to guiding them further. If you are considering a network marketing opportunity such as MyWirelessRep, you need to make sure to sign up with someone who will be able to help you develop your own marketing plan rather than “Wine Dine Sign, and byeee”.

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Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.

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Product positioning in MLM

Product positioning is very important in network marketing.  It’s important to have a product that people want and need. It’s important there is a marketplace for that product or service.  A seemingly disproportionate number of network marketing companies are centered around nutritional products. I’ve actually lost track of them all, but there is a reason why there are so many. The nutritional supplement market is a huge one.  And that’s important that the product you sell is (or is part of) a large market.  Without a large market demanding the product, who is going to create the demand? The network marketing company? You?  Probably neither and probably it would fold.  Most network marketing companies start on the basis of being part of a large market and then carve out their niche in that market.  Like cell phones and cell phone plans!  What could be a larger market and what product could me in more demand – even in sour economic times?

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Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.

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Experience and Hard Work

I read the CNN every day (CNN doesn’t refer to the network, it refers to ‘constant negative news’) and it never ceases to amaze me on how many ways they come up with to write woe and grief into the news. The latest article is about how deep the layoffs in this recession are digging. According to the CNN, what’s different about this recession is that it’s affecting a lot of people who have never been laid off before or who were in what they thought to be secure jobs and got laid off anyway. According to one article:

Now the employment line includes workers who’ve never lost a job before and always believed experience and hard work would protect them.

My advice for those people would be to take a good look at that belief. Experience and hard work will help you, but not protect you. And those two attributes will take you much further if you have your own business rather than if you are working for someone else. At least with your own business you are the boss and you can’t be fired. That’s not to say that you can’t fail, but in your own business, you and you alone are in charge of the ship. I have been talking to a lot people in the last month about working with MyWirelessRep and many of them are shocked to find out that you can run such a home based business for less than $50 per month. And they ask themselves, why didn’t I start this sooner?

Losing Job for First Time a Painful Experience

Time is Right for Home Based Business

A while back I blogged about the importance of having a Plan B. Plan B as in what happens if my primary source of income drops off? This is becoming increasingly more important as jobs get fewer and fewer. A lot of people I talk to say they don’t think they can operate a home based business because the economy is so bad. That’s a glass half full or half empty thing. The reality is actually the opposite of what you might think if you are looking at the empty half. Now the is best time to get involved in a home based business because a lot of people are looking for answers to their Plan B question right now.

There were always be a large portion of people who will never consider a home based business. But as jobs get scarcer and pay scales become more eroded, many people will start to think about starting a home based business. They know they will need an alternative to the endless cycle of searching for a job, being hired, and the only to be laid off at some future point. This is your market if you join a business like MyWirelessRep. How will you reach that market? Well if you join under me, you will access to a team of experts who understand internet marketing and will be able to use little known techniques among network marketing people.

Layoffs, Gambling, and News

I know that many occupations in life are a gamble, but today I read that the casinos in Atlantic City have had large layoffs for routine casino staff. One might think the gambling industry would be a pretty safe industry to work in as far as job security, but it seems to be subject to the same business pressures as any other business. In the case of Atlantic City, it’s not the only gambling stop in the Greater NY vicinity as it once was and that has contributed to its demise.

I don’t bring this up to underscore the layoff situation. Instead I want to point out that this is representative of the mainstream media and their incessant love affair with bad news. Bad news sells and they can’t dish up enough of it. I’m not sure why people like reading bad news; there must be some deep psychology going on there or else the news outlets wouldn’t focus so much on it. As for me, I see such layoffs opportunities since those people might be interested in starting a home based business such as MyWirelessRep. At least some of the folks getting laid off must be thinking: I’m getting tired of this, I want some time different, I want to be own boss for a change. Those are the people I would love to speak with.

Lotto Versus Home Business

Recently I spoke with someone about home business opportunities and we had a very interesting discussion about the Lottery. Here it’s the Washington State Lottery. This individual thought the chances of getting success in a home bases business was about the same as playing the lottery. That of course, was a notion I vehemently disagreed with.

Let’s compare the lotto to running a MyWirelessRep home business which costs $49.99 per month to run. Say that we compare that to buying $49.99 worth of lotto tickets every month. Yes, you might win one of the lotto’s larger prizes, but everything is left up to chance. You can try to tell me that the more months go by that you pay $49.99 into the lotto system, the more your chances increase. I might go along with that, but let’s ask the tens of thousands of regular lotto players that never win a large jackpot how they feel about that.

If we took that same $49.99 each  month and instead of buying lotto tickets, put it into a MyWirelessRep home business, would that guarantee a big prize either? Not really, but the big difference is the MyWirelessRep is effort based and the lotto is chance based. The more you work a home based business (whether it be MyWirelessRep or some other business), the more success you will have. It’s that simple. You may have failures along the way, but there is a prize of success waiting for anyone who is willing to put in the time and effort that goes along with the business.

The person I spoke has not yet signed up for the business although I gave him that thought to leave with. For the record, we did estimate he is spending at least $50 per month on tickets. What about you? Are you looking for a chance driven lifestyle or an effort driven lifestyle? Would you spend $50 on the lotto or on building your home based business?

Constant Negative News

I heard that as an acronym for CNN the other day: CNN = Constant Negative News. How true! But it’s not just CNN, it’s the entire news media focusing on the gloom and doom of the economy. And why not? From their perspective, it sells news. And bad news sells. But here’s the rub. The more your expose yourself to that bad news, the more it sinks in and the more you will tend to think gloom and doom. The much ballyhooed Law of Attraction states that you get more of what you focus on. So if you focus on the gloom and doom of the economy, guess what? You’ll get more of it.

On the other hand, if you focus on building a home based business like MyWirelessRep, you’ll get a good solid business. For most people that’s a positive thing to focus on. What about you?