There are loads of home business opportunities out there. Some are wonderful, like MyWirelesRep (Ok I am a bit biased, I admit). But some are outright scams. Things that advertise themselves as requiring little or no work for example, is a giant red flag.
Any home based business is going to take work to be successful. Anyone who tells you otherwise or leads you to believe otherwise is lying! Even the tagline that Lightyear uses “The easiest conversation you’ll ever have” has to be closely examined for what it really means. It means you will still have to have some conversations to be successful. They may be easier than other conversations, but they may not be “easy”. Admittedly, it’s easier to sell Cellular phones and plans to someone that to try to sell what a lot of opportunities try to peddle: Cleaning supplies or nutritional supplements.
Still even those can be built up to success with the right amount of work and the right business building mindset. Expect to build a business with a network marketing company, not have one fall into your lap. Once you get that mindset, you will go far.
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I got an interesting objection from someone who was considering joining MyWirelessRep. He said that Excel Communications didn’t work and he didn’t think Lightyear would either in the long run. I simply told him that there was no comparison between the two companies and it was like apples and oranges. I more or less left it at that. Now if you look hard enough, you can find an excuse NOT to do just about anything. I wasn’t really interested arguing the matter any further.
That said, however, it was an interesting thing for him to say. If you are not familiar with Excel Communications, you can read about them on their Wiki page here. In the first place, Excel Communications was a very successful network marketing company. It’s failure had nothing to do with network marketing at all. In fact their failure resulted from its parent company filing for bankruptcy. Excel Communications was primarily a long distance provider and in later years, a provider of local wired services. If Excel Communications did anything wrong, they can only be blamed for not responding quickly enough to changing markets.
Back to my ‘apples and oranges’, Lightyear Wireless - MyWirelessRep focuses on the booming market for wireless products and services. They do have a long distance product but it’s a minor player in their product line up because the market for long distance isn’t as favorable as it was in Excel’s day. So while they are both telecom companies, the company mission and focus are different (not to mention their timing in market). So if I get this objection again, I will be able to greatly expand on my apples and oranges.
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Necessity is the mother of invention. You have probably heard that before. You know who coined that? The ancient Greek philosopher Plato so it’s been around for a very long time. What has always been true is that necessity creates industries. The wireless industry is a good example of that. People have the need to communicate. That need has been with us since we crawled around in caves and savannas. Modern people have busy lives and that means they want to communicate on the go. The necessity created by these two desires has fueled the wireless industry since its inception.
When you talk about building a home based business around such an industry, you’re talking about marketing something that people use and need every day. When you have a business built around something that people need and use everyday means that you are really marketing a necessity. Furthermore, the industry is renewable. Unlike things like big screen TVs that people may only buy once every 10 years, people only commit to short term wireless contracts. That means at any given time, people all around you are going to be looking for a new cell phone and new wireless contract. There is never a shortage of customers for wireless services and that makes MyWirelessRep one of the best home based businesses you can get into.
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The other day I wrote about the Employee Mentality. It’s a way of thinking in relation to the major focus of your lifestyle - your livelihood. There are a lot of people getting laid off now due to the current economic problems. Actually, the certain job markets have been deteriorating for quite some time. Take computer programming for example. During the 1980s and 1990s, computer programmers could write their own ticket. Over the past decade however, that industry has deteriorated for a variety of reasons. Many of the jobs have moved overseas, yes, but guess where a lot more of them have gone? To independent contractors or programmers who work from home. Entrepreneur programmers if you will. At any rate, this is just one example.
Other examples include the auto industry workers, financial sector workers, and even lawyers (which has become a crowded field). What happens when you lose a job that you have special training for (like auto industry worker)? You would basically have 3 choices. You could try to find a job in the same industry and/or wait out the recession. But for people who want to move on to a new industry would have a 2nd option. They could spend time training for a new line of work; choosing from the many options that today seem to have a good future. What is the 3rd option? Get a home based business! Instead of spending the time, energy, and money going back to school to learn a new trade, spend some time and some energy to learn how to manage and grow a home based business from MyWirelessRep and I will help you grow that business.
The layoff stories keep coming and the mainstream news media loves to report on them. Are you dwelling on the unemployment issue? Are you still thinking like an employee? As I mentioned in the last post, the employee mentality is not something that goes away right away. It takes some time to replace that mentality with the mentality of a business owner. Part of that transition might be simpler than you think.
Try visualizing yourself as a business owner. Simply start to see yourself in that role and eventually it will be your main mentality. I know in my case, it took several years of working my business part time before I was ready to take that full time leap. The most recent year with all its layoffs may be raising your interesting in a home based business but you may not know where to start. Start here with MyWirelessRep; a home based cell phone business.
Fear of the economy? Not in Network Marketing. A lot of people are caught up in fear of the economic conditions now. People who have the “job” mentality really do have something to fear - lack of jobs. That’s a situation that has been apparent for some time now. The last time jobs were plentiful was during the 1990’s but that went bust around 2001. The so called economic recovery after the last recession did not produce a lot of high paying jobs. On paper it looked like a turnaround because a lot of jobs were added, but the reality of that was there were fewer high paying jobs added during the last turnaround - mostly low paying “McJobs”.
This didn’t go unnoticed by me. Around 2004 was when I decided to pursue my home based business for a full time basis. So now, I don’t worry so much about recessions and recovery. Between my MyWirelessRep and my other endeavors, I have a full time income. And it gets better during bad times like these because there are more people out there looking for those answers to their financial situation that can be found in running one’s own home based business.
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Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.
A lot of people think about being their own boss. Often when asked why they want to start their own home based business, a frequent answer I get is “Be my own Boss”. I wonder however, how many people really give that much thought. What does it mean to “Be your own boss”?
For one thing, that means there is no one to tell you what to do. In a network marketing business, you may have people such as your upline “advising” you, but they will not be your boss. While that thought might may bring a smile across most people’s face, there is a reality there that you have to deal with. Since you are your own boss, you must control your own time and how it’s spent. And that will often mean working more hours per day than you might perhaps have envisioned. It may require you to force yourself outside of your comfort zone do things you haven’t done before to build that business.
So if you’re ready to really be your own boss and not just fantasize about it, this is a great time to get involved with a network marketing company like Lightyear Wireless.
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Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.
One of the problems often faced by new network marketers is the lack of a marketing plan. You know, it’s called network ‘marketing’ for a reason - it involves marketing. To some people that stops them from starting a home based business because it scares them. They’re afraid they’ll have to spend the next 10 years learning marketing techniques or spend thousands of dollars on marketing. That isn’t really the case. I mean there are ways to market your business without much expense or learning curve at all.
For example, at the bottom of most of my posts (including this one) you’ll see a sign-up form for my newsletter. My newsletter is a free email series that contains unique content you won’t find here (or anywhere else) so it’s a good value for anyone who subscribes to it. And it’s a good way for me to market my business. A win win for all. Of course I have to create content for the newsletter, but that is something I do one time and it can be sent to any number of people. Simple, inexpensive, but effective marketing that provides value for everyone.
That’s just part of a marketing plan but it demonstrates the point that you need a marketing strategy. Too often in network marketing people will sign other people up and then just leave them out to pasture when it comes to guiding them further. If you are considering a network marketing opportunity such as MyWirelessRep, you need to make sure to sign up with someone who will be able to help you develop your own marketing plan rather than “Wine Dine Sign, and byeee”.
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Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.
Product positioning is very important in network marketing. It’s important to have a product that people want and need. It’s important there is a marketplace for that product or service. A seemingly disproportionate number of network marketing companies are centered around nutritional products. I’ve actually lost track of them all, but there is a reason why there are so many. The nutritional supplement market is a huge one. And that’s important that the product you sell is (or is part of) a large market. Without a large market demanding the product, who is going to create the demand? The network marketing company? You? Probably neither and probably it would fold. Most network marketing companies start on the basis of being part of a large market and then carve out their niche in that market. Like cell phones and cell phone plans! What could be a larger market and what product could me in more demand - even in sour economic times?
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Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.
The Isle of Someday - know where that is? Someday I’ll [start a home business], someday I’ll [quit my job], someday I’ll [ file in the blank with your favorite Someday I'll ]. There’s actually a book entitled “Escape from Someday Isle” but it deals with subject matter other than starting a home based business. Hopefully however you get the picture. As long as “someday” is something abstract, that someday never arrives and you never arrive on it. And you never really take any action on it. Starting a home based business requires setting a goal accompanied by a firm commitment. Whenever I find myself floating on Someday Isle about something, I make myself either set a firm commitment or dismiss it completely.
So someday never comes but today is here right now. Now is the time to make that firm commitment. One thing I hear a lot is “I think I better wait until times get better” or some variation of that referring to the current recession. Times may improve but there will be endless cycles of recession and boom. Wouldn’t you like a home based business that insulates you against recession by providing residual income? If you can’t commit right now then you aren’t very serious about a home based business, but you can commit, then I suggest you a get started now, not someday.
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Tired of the rat race of trying to find a “J O B”? Want to start your own home based business? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.
Home Based Business, Network Marketing | Ross | 
March 13, 2009 9:46 pm | 
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