Cellphone Plan Home Business

There is no shortage of bad economic news these days, but once again we see that electronics (specifically consumer electronics) are faring better than most industries under the current conditions. Cell phones are a part of this group. Not limited to cell phones, the percentage of consumer spending on durable goods was at 17% last year. That is up from single digits 30 years ago and shows that consumer electronics like cell phones have become necessities, not luxury items. This makes MyWirelessRep a good solid option for a home based business. It’s a business where you don’t have to worry about the product going out of style or becoming obsolete any time soon.

Consumer electronics to stay ahead of other sectors in recession

When checking out home based businesses, here are two things to look out for. Beware of any home based business that makes it look like you can make huge amounts of money without doing much work. These are usually scams. Most legitimate network marketing companies like MyWirelessRep will take work to build up. Another thing you should avoid are companies that are just starting up. That’s not say that there aren’t legitimate startup companies, but your risk of having them fail is greater. Stick with a solid company with low or no debt and one that has been around for a while. MyWirelessRep is part of Lightyear Network Solutions, a company that has been around for 15+ years. Lightyear is the only large scale telecom company offering a network marketing model for a home based business.

What is it like? I know a lot of younger people who can’t remember life without a cellular phone. Mostly those people in their 20’s. The rest of us can remember. I am in my 50’s and I was trying to recall how I ever got along without a cell phone. I remember times where we were waiting for a call and had to re-arrange our schedules to be home just to answer the phone when we expected the call. And how mad we got when the so-and-so’s didn’t call when they were supposed to!

I would not trade in my cell phone ever. It’s easy to understand why a lot of people are trading in their land phones however. As spending dollars get tighter and tighter, people look for ways to free up dollars each month. Why pay a phone company $50 a month for a land line phone? It used to be a quality of voice issue, but nowadays the wireless carriers have done a lot of work to improve voice quality and they have. Lightyear Wireless has a conference quality service and in fact, the executives do use their wireless phone to hold those conference and training calls. Life without a cell phone? No thanks!

MyWirelessRep has recently started offering a free phone program. You can read more about that here. What’s the deal? Is anything really free? Hmmm. Well let me draw a contrast here (notice I am saying ‘contrast’ not comparison). I remember a few years ago there was a group of companies that started giving out color ink-jet printers for free; with a little catch. In order to take advantage of this offer, you had to sign up for their ink cartridge replacement program. That meant you had to buy the ink jet cartridges from them at certain intervals. You see they figured out that there was far more money to be made in the mark-up from the cartridges than the printers, so they just gave the printers away and locked you into a cartridge replacement plan. If you have an ink jet printer, you know the cost of the cartridges far exceed what you paid for the printer. The cartridges are where the real cost of ownership is.

Is Lightyear Wireless doing the same thing with their free phone program? On one hand, phones have become so cheap that, like those ink jet printers, they can be given away free. In fact, MyWirelessRep / Lightyear is not the only one doing that. You will find free phone offers with other carriers as well. The difference is that those other carriers will try to make it up on the back end (the plan) where the Lightyear plan is the same whether you take advantage of the free phone or not. So no, nothing is free but this is just another extra perk from MyWirelessRep.

Verizon Wireless recently reported that their 3rd Quarter earnings were up 31%. This is amazing news considering what else is going on the economy today. Not many industries are enjoying continued growth and success like the wireless industry is. The report above also noted that Verizon’s traditional wired based phone business is continuing to decline as it seems to be across the board.

This report is important since Verizon the backbone provider for Lightyear Wireless. Lightyear is proud to have Verizon as partner due their success in the marketplace. This report also sheds light on a larger issue in the Wireless industry. That it’s not deterred by other economic issues. People may ditch their land line phone when cutting back to save money, but they don’t appear to be cutting back on Wireless service.

Verizon Q3 Earnings Up 31%

The experience of getting a cell phone I would put somewhere between buying a car and grocery shopping. On one hand, you are making a longer term commitment due to the cell phone plan you must decide upon. On the other hand, there are so many choices and options that cell phones at each level are getting to be like a commodity market. When you go to store to get a cell phone, have you ever wanted to talk to someone and walk out without committing to think it over? It can be done, but (like the sales people on a car lot) the sales representatives will make it difficult to do. And if you do try to go back, you aren’t likely to find the same rep you talked to. That makes continuity on the purchase somewhat difficult.

Those problems go away with MyWirelessRep. First of all, there are not an overwhelming number of choices. Then you can easy contact the rep once or twice or as many times as you want before committing to anything. Simply go that rep’s MyWirelessRep website and note their contact information. One of the advantages that web shopping offers over traditional in store shopping is the low pressure ease of purchase. Thanks to MyWirelessRep, that advantage extends to the cell phone market.

One of the issues with a lot of network marketing companies is that they don’t have a strong product offering. This is especially true with newly launched MLMs. A newly launched or about to launch network marketing company is often thought of as a “ground floor” opportunity. But even if they have great product, it will take some time for it to “get off the ground”. So you will be on that ground floor with a product that may not move very fast.

MyWirelessRep solves this problem. It’s a newly launched company (was launched in late July of 2008) but its product line is something everyone uses – wireless phones plans. MyWirelessRep. is a rare company that is newly launched but completely market ready. And market ready in a big way! You think there might be a market in wireless service?

With all the dark gloomy news coming from nearly every corner of the economy, you might wonder how the wireless industry will fare with an economic downturn? There’s no crystal ball here, but all indications are that the wireless industry will weather economic conditions better than most other industries. During times like these, people begin to think about what they can do without and how they can cut back.

The first place many households are likely to look is their ‘land line’ phone lines aka regular phone lines. Unless a household uses DSL for their internet access, they may have trouble justifying a wired phone in the house. Even if they do have DSL, they might look at a bundled cable package for their internet service to get rid of those non versatile ‘land lines’.

Cell phones work so much better and are so much more convenient that I can’t see people shutting off their wireless to save money. They’re simply ingrained and ‘must have’ items. A worst case scenario is that people might start to cut back on their wireless service plans and we may see a dip in sales of the higher end plans. But all in all, I would expect the wireless industry to continue in its growth patterns.

Here is a link to a Fierce Wireless Story where wireless industry experts ’sound off’ about the subject of the economy and the wireless industry. While each of them delivers a slightly different take, most are in agreement that the wireless industry will remain a healthy one. This means that if you are wanting to start a home based business but don’t want to be stuck in a home business where the market for the product is sagging, you have a sustainable option with MyWirelessRep.

I was on a conference call last week with which featured Sherman Henderson, the CEO of Lightyear Network Services. One thing that stood out was the quality of his call. It didn’t stand out until he mentioned he was using Lightyear Wireless for the call and that took me by surprise because the voice quality was so clear. A lot of times, with cell phones, they crack or break up. But I didn’t hear any of that with Mr. Henderson. That shows a major vote of confidence on his part. Imagine putting your voice up for hundreds of people to hear and many more to hear when the call is recorded. You can only have the best and for him to use the Lightyear Wireless network for this call, says a lot about the service.

It’s really not surprising however, because Lightyear Wireless uses the Verizon backbone and Verizon is one of the strongest Telecommunications providers in North America. So when you consider taking on the MyWirelessRep opportunity, you can be sure there is a trusted service backing it up. No cheesy wireless service here!

Family plans are important from money saving standpoint. By grouping several family members into one plan, the telecommunications companies can offer better value as a group. The telecommunications company saves money because they have less administrative overhead due to rolling everyone into one plan and there is just one account and one bill. They can pass some of that savings along to the customers.

One of exciting recent additions to the Lightyear Wireless services is competitive family plans. Did you know that only about 50% of families have family plans for their cell phones? This represents a lot of families that are not taking advantage of family plan rates and aren’t saving the money they should. Untapped opportunity.

Say for example, you know a family with five people and each one has their own cell phone plan. Each is paying an average of $60 per month for individual mid range plan. That’s $300 per month. Ok now let’s look at mid range family plan for Lightyear Wireless for 5 people. It would be only $108.95 for a Lightyear Wireless package through MyWirelessRep. That’s almost two thirds less and a monthly savings of almost $200 per month! What family wouldn’t want to leverage that these days?

The family plans are not yet shown online but you can contact me via this link and I can send you the information.