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I was speaking with someone the other day and he pointed me to a site call MLMRankings.Com. I was vaguely aware of this site before but never paid much attention to it. He asked why Lightyear (the parent company for MyWirelessRep) was ranked so low. In looking at the site, I realized the site ranks network marketing companies by popularity factors and pointed this out to him. It is not clear percisely what formula they use to create these rankings but just because a network marketing company is ‘popular’ does not necessarily make it a good home based business opportunity.

Let’s face it; everyone loves “Top Ten” lists. We have a top 10 for a lot of things; for example the Top 10 box office films of the week and the top 10 tennis players. In the case of the box office Top 10, it’s the movies that have the most attendance, therefore the most popular among movie viewers. I have often gone to see #1 ranked films only to hate them and regret paying attention to the ‘popularity factor’ of it. Furthermore, they change very quickly. This week’s top movie will not even be around in 8 weeks or so but that doesn’t necessarily make it a bad movie 8 weeks from now. In the case of the top 10 tennis players, that ranking system is based on the player’s performance so it’s a measure of that player’s skill. So while top 10 lists are all meaningful in some way, it’s important to put them in perspective.

In the case of the Top 10 network marketing companies (you can view the list here), do the most popular ones mean they’re the best opportunities to join? A quick glance through the list reveals some pretty heavy hitters – Avon, Tupperware, HerbalLife, and MonaVie to name a few. Most of them are household names and are very well known. I would be reluctant to join any of them for one simple reason: too much competition. The more popular a network marketing company is, the more distributors / IBO’s / Reps there will be and those would be your competition. A cardinal rule in marketing in general, which certainly also applies to network marketing, is that the more competition there is for something, the more difficult it will be to market and build a business around it.

So Top 10 rankings are ok, but in the case of network marketing company popularity factors, I would rather go with one that is not a household name. I prefer a network marketing company where there is still plenty of room to grow. With a lesser known company, there’s more of a “wow” factor than say Amway that’s been around for decades (and comes with a lot of baggage). So if the Top 10 doesn’t include MyWirelessRep, that’s perfectly ok with me!

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