Single Product Companies
One of the issues with some network marketing companies is their product offerings. Or I should say ‘offering’ as oftentimes there is just one product for sale. This is particularly common for juice MLM’s but not really limited to them. Single product network marketing companies have the obvious problem of the “all eggs in one basket” syndrome. If something happens to that product (such as the FDA or FTC comes down hard on it), then the whole business goes away. I have seen this happen with single product network marketing companies before.
Another issue with single product companies, is what happens if the prospective customer just doesn’t want that product? Too bad — there’s nothing else to offer them! Or what happens if they do buy the product and you want to upsell them? Some single product companies have upsells that include caselots with reduced shipping and things like that, but basically in those companies we are stuck with one thing.
That is one of the things that attracted me to MyWireLessRep. No single product issues here! Not only does it offer an amazing variety of wireless phones and plan combinations, but the reps have access to sell Lightyear’s other products as well. These include VOIP, satellite dish service, DirecTV, broadband services, local / long distance plans, and home security plans. WOW … plenty of upselling opportunity there isn’t it?
Job Market Versus Home Based Business
Unless you’ve been hiding under rock for the past year, you read a lot of economic ‘gloom and doom’ in the news. While the current set of problems are certainly unique, the normal cycles of economics include both growth and contraction (recession). That’s been going on for a quite a long time and the current recession probably won’t be the last one.
The problem I’m seeing over the past 10 years is that the last period of growth didn’t really include a lot of prosperity for job seekers. The growth in the job market was mostly in low paying service jobs and the high paying jobs continued to dry up. I think this trend will continue on as companies look for ways to be more efficient and run their businesses in the most cost effective manner.
One group of people that became prosperous in the last period of growth were people who built their own business. This is why there is so much interest in home based businesses now. I think a lot of people are waking up to the fact that good paying jobs are becoming scarcer and more difficult to compete for.
I gave up competing in the job market around 2004 because it felt like I was spinning my wheels. Schooled and trained in Information Technologies, I grew tired of having to always chase after the latest and greatest technical certification in order to stay current. I got tired of having to go out on endless interviews that never went anywhere. Talk about time consuming! That’s about the time I decided to pursue my home based business. I mean after all, if you’re going to compete for something, it may as well be building your own business against your competitors. That sort of competition pays off!
iPhone Not a Dominant Phone
Hardly a week goes by where we don’t hear or read something about the Apple iPhone. It leads us to believe that iPhone is the dominant player in the cell phone market. But guess what? It’s still dwarfed by the Blackberry smart phones. According to this source, 5.4 million people bought Blackberry smart phones in the first quarter of 2008 versus 1.7 who bought iPhones in the same period.
One of my concerns when I joined MyWirelessRep frankly, was completing against the iPhone. But this statistic brought that into perspective for me and reminded me once again that marketing fanfare takes a back seat to consumer realities. MyWirelessRep offers Blackberry smart phones with competitive plan pricing so there is a large market there. Aside from that, consider the market of people who buy neither Blackberry phones or iPhones and you have an even larger market.

