A Lot of Interest in Home Based Business
I got to wondering about how many people are looking for a home based business each month. So I decided to check my favorite online resource: Google. In this case, I logged into my Google account and checked their “Keyword Research Tool” to see how many searches were done last month for ‘home based business’. 673,000 searches were done in Google in February! That’s a lot of people thinking about a home business. And of course that doesn’t even count people that are looking for home based business somewhere other than Google.
All these people looking for home businesses but I wonder how many of them are actually serious about it? It isn’t surprising that under the current conditions, a lot of people are looking to supplement or replace their income. But I wonder how many of these are actually ready for such an endeavor?
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Signing up for Lightyear Wireless
It’s easy to sign up for Lightyear Wireless products and services. Just go to the MyWirelessRep website and start following the simple step by step instructions.
I don’t recall it as being particularly easy the last time I got a cell phone before joining Lightyear! It was a Verizon retail store. This one was right near a Costco so it was really crowded. First I had to wait for what seemed like a long time just to talk to a rep to get started. Then the process took a long time because he had to ask me all these questions, like the correct spelling of my name and my address. Or and can you please spell that street name Mr. Parker? Worse was when they asked me for my Social Security number and I had to read it out with all those people standing around. Talk about a recipe for identity theft! That’s what I call social insecurity. Oh and there was the all up-selling for maintenance programs and the dizzying array of accessories to consider. Well I think it took about 90 minutes in all by the time I got out of that place that day.
I was looking for a better way to buy wireless products and services. And I sure found it with Lightyear Wireless! I think the website took about 5 to 8 minutes to complete the process. And I didn’t have to speak out my sensitive information either!
What is 4G and When can We Expect it?
You hear a lot of talk about 3G and now 4G in wireless news stories and among WiFi people. What is that? Well the ‘G’ just refers to ‘generation’. So 4G is the 4th generation of mobile technology. Unlike 3G (the 3rd generation), there is not yet a formal standard for 4G. So as result, some companies are using the term ‘4G’ in their marketing to refer to self-serving definitions. In general, 4G refers to a mobile technology that will more seamlessly handle higher bandwidth usage like streaming video while also providing a more reliable and robust voice service.
One thing about the 4G standard is certain. Mobile providers will have to upgrade their infrastructure before it can officially begin rolling out. Verizon who is the backbone provider for Lightyear Wireless, will be leading the pack as usual. Verizon has announced plans to begin testing their 4G network service this year (dubbed LTE for Long Term Evolution). Then they plan to launch it live in 25 to 30 U.S. markets in 2010. So we can expect even better handsets to come out of this and provide us dazzling and amazing wireless services in the not too distant future!
Marketing a Necessity
Necessity is the mother of invention. You have probably heard that before. You know who coined that? The ancient Greek philosopher Plato so it’s been around for a very long time. What has always been true is that necessity creates industries. The wireless industry is a good example of that. People have the need to communicate. That need has been with us since we crawled around in caves and savannas. Modern people have busy lives and that means they want to communicate on the go. The necessity created by these two desires has fueled the wireless industry since its inception.
When you talk about building a home based business around such an industry, you’re talking about marketing something that people use and need every day. When you have a business built around something that people need and use everyday means that you are really marketing a necessity. Furthermore, the industry is renewable. Unlike things like big screen TVs that people may only buy once every 10 years, people only commit to short term wireless contracts. That means at any given time, people all around you are going to be looking for a new cell phone and new wireless contract. There is never a shortage of customers for wireless services and that makes MyWirelessRep one of the best home based businesses you can get into.
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Want to learn more? Sign up for my newsletter because it will give you some valuable tips on the building of your home based business. I will NOT sell or give away your email to anyone, and you can unsubscribe anytime.
Learning a New Trade – Home Business
The other day I wrote about the Employee Mentality. It’s a way of thinking in relation to the major focus of your lifestyle – your livelihood. There are a lot of people getting laid off now due to the current economic problems. Actually, the certain job markets have been deteriorating for quite some time. Take computer programming for example. During the 1980s and 1990s, computer programmers could write their own ticket. Over the past decade however, that industry has deteriorated for a variety of reasons. Many of the jobs have moved overseas, yes, but guess where a lot more of them have gone? To independent contractors or programmers who work from home. Entrepreneur programmers if you will. At any rate, this is just one example.
Other examples include the auto industry workers, financial sector workers, and even lawyers (which has become a crowded field). What happens when you lose a job that you have special training for (like auto industry worker)? You would basically have 3 choices. You could try to find a job in the same industry and/or wait out the recession. But for people who want to move on to a new industry would have a 2nd option. They could spend time training for a new line of work; choosing from the many options that today seem to have a good future. What is the 3rd option? Get a home based business! Instead of spending the time, energy, and money going back to school to learn a new trade, spend some time and some energy to learn how to manage and grow a home based business from MyWirelessRep and I will help you grow that business.
Can you Visualize it?
The layoff stories keep coming and the mainstream news media loves to report on them. Are you dwelling on the unemployment issue? Are you still thinking like an employee? As I mentioned in the last post, the employee mentality is not something that goes away right away. It takes some time to replace that mentality with the mentality of a business owner. Part of that transition might be simpler than you think.
Try visualizing yourself as a business owner. Simply start to see yourself in that role and eventually it will be your main mentality. I know in my case, it took several years of working my business part time before I was ready to take that full time leap. The most recent year with all its layoffs may be raising your interesting in a home based business but you may not know where to start. Start here with MyWirelessRep; a home based cell phone business.
Circuit City and other Retail Changes
Today the New York Times reported that Circuit City will be closing down. Circuit City has 30,000 employees so that’s 30K more people being added to the unemployment line. Once again, I reiterate the problems with a JOB. Apart from just layoffs to cut expenses, whole companies can collapse. And Circuit City is not the only one; there are lot of other large retailers having problems with liquidity. The Retail Industry used to be a somewhat recession proof business and people could always look to it for jobs (even if they weren’t very good paying jobs).
According to CNN Money, there is a paradigm shift in retail that’s coming along with this recession. What does this mean for home based businesses like MyWirelessRep? The conditions are favorable for home based businesses including MyWirelessRep. I can easily see this paradigm shift favoring people shopping for wireless products and services online and through direct sales over going to retail stores like the Verizon Stores or AT&T Stores. This is because the business model of Lightyear Wireless is streamlined, compact, and the independent reps have light overhead in our businesses unlike brick and mortar retail stores. I don’t revel in store closures, but I just say to those 30,000 ex-employees of Circuit City: have you thought about a home based business selling wireless good and services?
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Experience and Hard Work
I read the CNN every day (CNN doesn’t refer to the network, it refers to ‘constant negative news’) and it never ceases to amaze me on how many ways they come up with to write woe and grief into the news. The latest article is about how deep the layoffs in this recession are digging. According to the CNN, what’s different about this recession is that it’s affecting a lot of people who have never been laid off before or who were in what they thought to be secure jobs and got laid off anyway. According to one article:
Now the employment line includes workers who’ve never lost a job before and always believed experience and hard work would protect them.
My advice for those people would be to take a good look at that belief. Experience and hard work will help you, but not protect you. And those two attributes will take you much further if you have your own business rather than if you are working for someone else. At least with your own business you are the boss and you can’t be fired. That’s not to say that you can’t fail, but in your own business, you and you alone are in charge of the ship. I have been talking to a lot people in the last month about working with MyWirelessRep and many of them are shocked to find out that you can run such a home based business for less than $50 per month. And they ask themselves, why didn’t I start this sooner?
What’s Holding you Back?
What is stopping you from starting that home based business? Usually when I ask that question, I get one of several answers, usually having to do with doubt, fear, or time (not enough of). Or some combination or variation of those three. Of those three, only doubt is perhaps well founded. There are a lot of scams out on the net masquerading as home based businesses and anyone considering a home business should be wary of them. But that doesn’t mean you should keep a closed mind to every opportunity that comes your way. Keep the doors open, but don’t walk through them blindly. Ask some tough questions of whoever you tries to sign you up and that includes me. I am not afraid of tough questions, the worst that can happen is that I won’t know the answer and have to get back to you on it. As for the other two things; fear and lack of time, perhaps a subject for another day. But those are self imposed limits in my opinion. So what’s stopping you?
Consumer Electronics ahead of the Down Curve
There is no shortage of bad economic news these days, but once again we see that electronics (specifically consumer electronics) are faring better than most industries under the current conditions. Cell phones are a part of this group. Not limited to cell phones, the percentage of consumer spending on durable goods was at 17% last year. That is up from single digits 30 years ago and shows that consumer electronics like cell phones have become necessities, not luxury items. This makes MyWirelessRep a good solid option for a home based business. It’s a business where you don’t have to worry about the product going out of style or becoming obsolete any time soon.
Consumer electronics to stay ahead of other sectors in recession

