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Does it Take Luck to Be Successful?

Ross — Thu, 22 Apr 2010 20:10:05 +0000

I was speaking with someone the other day about joining my Lightyear Wireless business. As the conversation often does, it turned to questions about my success as in “how much do you make from this?”. I always refuse to answer that question directly for two reasons. 1) income claims are frowned upon and 2) my income varies from month to month. The way I answer that question is to say “I make a full time living from my home business” – which is a true statement.

He was one of those people who believes the 97/3 theory. That theory says that 97% of people to attempt a network marketing business fail at it, while only 3% actually succeed. I don’t really believe that statistic, but this person said “Oh you must be one of the lucky few who make money from this business”.

I assured him that luck had little or perhaps nothing to do with my success and bid him farewell. This turned out to be someone who didn’t really sound like he was ready for a home based business so I moved on. But I got to thinking about the luck thing later.

Imagine that? Some people think that you have to be “lucky” to be successful in network marketing! Oh, I guess there is potential luck involved. It would be ‘lucky’ if I happened to get a lead and signed up a person who turned out to be one of those ’super earners’. You know, one of those people who ends up building a team of 50,000 with me as the upline. That hasn’t happened yet but yet I still make a good income from network marketing. Perhaps it will happen and yes that would be lucky for me.

But an individual’s success in network marketing does not depend on ‘luck’ in the same sense as it does in pure ‘luck driven’ things like the lottery. In the lottery, your odds are in the 100 millions of winning and it depends almost entirely on luck – not just luck but ‘extreme luck’.

Network marketing on the other hand depends on persistence, attitude, perseverance, and many other attribute factors. And yes, a stroke of luck will certainly help but you don’t have to depend on it.

Start a Home Based Business Today

Ross — Thu, 25 Jun 2009 01:56:37 +0000

Not that many people wake up in the morning and say “I think I’ll start a home based business today”. Most people who think about how to improve their financial situation, think in terms of getting a job. However, with unemployment reaching 10% in many places, those people are being forced to reconsider the possibility of getting a job.

10% unemployment is a lot worse than the percentage indicates. The reason for this is that with each percentage point of unemployment the more people there will be competing for fewer and fewer jobs. It’s actually an escalating effect. I don’t mean to dwell on that, but I think this is why so many people are turning to a home based business. Lots of peple only consider it and never take it any further.

One of things that stop them from ever starting is they wonder “what will I sell?” and “how will I sell it?”. Both questions answered with Lightyear Wireless

Create your own Stimulus Package

Ross — Fri, 19 Jun 2009 21:31:35 +0000

There’s a lot of talk about stimulus packages lately. There’s even more talk about whether the Obama stimulus is working or not. At the very least, you must give the Obama stimulus some time and that points out something about it: It’s a long term investment not a short term fix. So why not create your own stimulus package?

If you’re finances aren’t quite where you want them to be, why not earn extra income with a home based business? Ad why not work a simple home business like Lightyear Wireless. It doesn’t get much easier than cell phones. Everyone has them, everyone more or less understands them. Everyone may not understand exactly how they work, but they know they do work and provide a valuable service to them. So forming a business based on the cell phone market is hardly a market that is narrow in any way.

Like the stimulus critics, the wireless industry has its critics too. Some of them say the wireless industry has peaked or is close to running its course. But there are signs on the horizon this is not so. Cases in point: the new frequency spectrums and the possible regulation of large monopoly-like relationships such as the ATT / Apple one. There is still a lot of room for growth in this industry so why not be part of helping make it grow?

Why Infomercials Do Work

Ross — Sat, 02 May 2009 15:41:59 +0000

As I blogged about a few days ago, Lightyear Wireless will airing an infomercial as well as some 60 second commercials. This will begin Monday 5/4/09.

Many people think that infomercials are just noise. But why do you think there’s so many of them? Because they work that’s why! Why do infomercials work? Well for lots of reasons, but mainly it’s their style of advertising. The 30 minute spot give the appearance of a TV program versus a quick commercial. The 30 minute spot of an infomercial allows for more information to be passed to the viewer. During this time there is enough time to fully explain the benefits of the Lightyear Wireless program. And there is enough time to address any objections the viewer might have.

The experience for the viewer is better since it gives them more to work with than a 60 second spot can ever do. They’re going to be better informed and won’t have as many questions. I am really looking forward to the spot running and hope that Lightyear Wireless will do this again.

What’s to be learned from Home Parties?

Ross — Sun, 29 Mar 2009 16:43:11 +0000

Over at the “Pink Truth” there is a great story written by someone who tried and failed at working her network marketing business (Mary Kay Cosmetics). It’s linked below and I recommend you read it because it’s a post mortem lesson on how not to do network marketing. In Mary Kay, the normal marketing channel is the home party. This is actually fairly common in network marketing companies where product presentation is important. The home party marketing strategy dates all the way back to the early Tupperware parties.

Why am I talking about Mary Kay? To point out the vast different in product line between some network marketing and Lightyear Wireless. Why would we do home party for a cell phone? You see, the product presentation isn’t that important because everyone knows what cells phones are and what they can do. Furthermore, the cell phone is something you get once every two years or so. So a Lightyear home party showing off cells phone wouldn’t make that much sense.

The reality of home parties is they have limitations anyway. For one, they are extremely time consuming. In the second place, they have territory limitations. The person who wrote that lamenting story points this out when she says:

I would never be able to make my money back by just selling, because she was recruiting the whole town.

If you live a smaller city or small town, you will eventually run out of people to invite to home parties. And the problem becomes more acute if there are other reps in your neighborhood. These problems can exist even in larger city (territory conflicts). The home party is really just an extension of working the warm market – a market that has inherent limitations. Is there are better way? Yeah. Work the larger market served by companies like MyWirelessRep.

Overcoming Your Rational Thinking the Mary Kay Way

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Sink or Swim!

Ross — Wed, 18 Mar 2009 04:04:19 +0000

Or better yet, have a lifeboat! You know everyone is letting themselves sink down with this recession that dominates the news every day. Do you really want to be part of that? Why not have a life jacket or better yet a boat to ride out this recessionary tsunami (as Microsoft’s commercials call it). That’s what a home based business like Lightyear Wireless can provide you. A bit of security in difficult times. With a network marketing companies like Lightyear Wireless, your business can thrive during a recession. What you ask?

In a recession, more people are looking for valid, honest ways to make money from home. And this creates a rush to network marketing companies that can provide extra money. Not just a few extra bucks, but a full time income if you want to work at it. So don’t sink, sail away!

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Watch out for Home Businesses on Easy Street

Ross — Fri, 13 Mar 2009 21:46:24 +0000

There are loads of home business opportunities out there. Some are wonderful, like MyWirelesRep (Ok I am a bit biased, I admit). But some are outright scams. Things that advertise themselves as requiring little or no work for example, is a giant red flag.

Any home based business is going to take work to be successful. Anyone who tells you otherwise or leads you to believe otherwise is lying! Even the tagline that Lightyear uses “The easiest conversation you’ll ever have” has to be closely examined for what it really means. It means you will still have to have some conversations to be successful. They may be easier than other conversations, but they may not be “easy”. Admittedly, it’s easier to sell Cellular phones and plans to someone that to try to sell what a lot of opportunities try to peddle: Cleaning supplies or nutritional supplements.

Still even those can be built up to success with the right amount of work and the right business building mindset. Expect to build a business with a network marketing company, not have one fall into your lap. Once you get that mindset, you will go far.

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Can you Visualize it?

Ross — Tue, 03 Feb 2009 03:14:15 +0000

The layoff stories keep coming and the mainstream news media loves to report on them. Are you dwelling on the unemployment issue? Are you still thinking like an employee? As I mentioned in the last post, the employee mentality is not something that goes away right away. It takes some time to replace that mentality with the mentality of a business owner. Part of that transition might be simpler than you think.

Try visualizing yourself as a business owner. Simply start to see yourself in that role and eventually it will be your main mentality. I know in my case, it took several years of working my business part time before I was ready to take that full time leap. The most recent year with all its layoffs may be raising your interesting in a home based business but you may not know where to start. Start here with MyWirelessRep; a home based cell phone business.

Fear of the Economy

Ross — Tue, 27 Jan 2009 23:12:59 +0000

Fear of the economy? Not in Network Marketing. A lot of people are caught up in fear of the economic conditions now. People who have the “job” mentality really do have something to fear – lack of jobs. That’s a situation that has been apparent for some time now. The last time jobs were plentiful was during the 1990’s but that went bust around 2001. The so called economic recovery after the last recession did not produce a lot of high paying jobs. On paper it looked like a turnaround because a lot of jobs were added, but the reality of that was there were fewer high paying jobs added during the last turnaround – mostly low paying “McJobs”.

This didn’t go unnoticed by me. Around 2004 was when I decided to pursue my home based business for a full time basis. So now, I don’t worry so much about recessions and recovery. Between my MyWirelessRep and my other endeavors, I have a full time income. And it gets better during bad times like these because there are more people out there looking for those answers to their financial situation that can be found in running one’s own home based business.

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Experience and Hard Work

Ross — Sat, 10 Jan 2009 18:35:21 +0000

I read the CNN every day (CNN doesn’t refer to the network, it refers to ‘constant negative news’) and it never ceases to amaze me on how many ways they come up with to write woe and grief into the news. The latest article is about how deep the layoffs in this recession are digging. According to the CNN, what’s different about this recession is that it’s affecting a lot of people who have never been laid off before or who were in what they thought to be secure jobs and got laid off anyway. According to one article:

Now the employment line includes workers who’ve never lost a job before and always believed experience and hard work would protect them.

My advice for those people would be to take a good look at that belief. Experience and hard work will help you, but not protect you. And those two attributes will take you much further if you have your own business rather than if you are working for someone else. At least with your own business you are the boss and you can’t be fired. That’s not to say that you can’t fail, but in your own business, you and you alone are in charge of the ship. I have been talking to a lot people in the last month about working with MyWirelessRep and many of them are shocked to find out that you can run such a home based business for less than $50 per month. And they ask themselves, why didn’t I start this sooner?

Losing Job for First Time a Painful Experience

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