He was one of those people who believes the 97/3 theory. That theory says that 97% of people to attempt a network marketing business fail at it, while only 3% actually succeed. I don’t really believe that statistic, but this person said “Oh you must be one of the lucky few who make money from this business”.

I assured him that luck had little or perhaps nothing to do with my success and bid him farewell. This turned out to be someone who didn’t really sound like he was ready for a home based business so I moved on. But I got to thinking about the luck thing later.

Imagine that? Some people think that you have to be “lucky” to be successful in network marketing! Oh, I guess there is potential luck involved. It would be ‘lucky’ if I happened to get a lead and signed up a person who turned out to be one of those ’super earners’. You know, one of those people who ends up building a team of 50,000 with me as the upline. That hasn’t happened yet but yet I still make a good income from network marketing. Perhaps it will happen and yes that would be lucky for me.

But an individual’s success in network marketing does not depend on ‘luck’ in the same sense as it does in pure ‘luck driven’ things like the lottery. In the lottery, your odds are in the 100 millions of winning and it depends almost entirely on luck – not just luck but ‘extreme luck’.

Network marketing on the other hand depends on persistence, attitude, perseverance, and many other attribute factors. And yes, a stroke of luck will certainly help but you don’t have to depend on it.

10% unemployment is a lot worse than the percentage indicates. The reason for this is that with each percentage point of unemployment the more people there will be competing for fewer and fewer jobs. It’s actually an escalating effect. I don’t mean to dwell on that, but I think this is why so many people are turning to a home based business. Lots of peple only consider it and never take it any further.

One of things that stop them from ever starting is they wonder “what will I sell?” and “how will I sell it?”. Both questions answered with Lightyear Wireless

If you’re finances aren’t quite where you want them to be, why not earn extra income with a home based business? Ad why not work a simple home business like Lightyear Wireless. It doesn’t get much easier than cell phones. Everyone has them, everyone more or less understands them. Everyone may not understand exactly how they work, but they know they do work and provide a valuable service to them. So forming a business based on the cell phone market is hardly a market that is narrow in any way.

Like the stimulus critics, the wireless industry has its critics too. Some of them say the wireless industry has peaked or is close to running its course. But there are signs on the horizon this is not so. Cases in point: the new frequency spectrums and the possible regulation of large monopoly-like relationships such as the ATT / Apple one. There is still a lot of room for growth in this industry so why not be part of helping make it grow?

Many people think that infomercials are just noise. But why do you think there’s so many of them? Because they work that’s why! Why do infomercials work? Well for lots of reasons, but mainly it’s their style of advertising. The 30 minute spot give the appearance of a TV program versus a quick commercial. The 30 minute spot of an infomercial allows for more information to be passed to the viewer. During this time there is enough time to fully explain the benefits of the Lightyear Wireless program. And there is enough time to address any objections the viewer might have.

The experience for the viewer is better since it gives them more to work with than a 60 second spot can ever do. They’re going to be better informed and won’t have as many questions. I am really looking forward to the spot running and hope that Lightyear Wireless will do this again.