Recession Proof Home Based Business?
We’re hearing a lot of negative economic talk coming out of the news these days. Recession is the buzz word. How do you guard against the effects of a recession? Is there actually any such thing as a recession proof home based business? I think nearly every business is going to feel the pinch of economic pressures. But I like the term “recession resistant” better.
There are businesses that fare better than others during downtimes. These would be businesses that sell necessary products or services. In terms of a home based business, one thing to be considered is the relative necessity of the product or service. Another thing to consider is residual income.
What could be more necessary than cell phones and cell phone plans? Food maybe, but I mean who can do without their cell phone these days? MyWirelessRep provides a home based business that deals in this necessary item – and sells competitive cell phone plans allowing you to compete on the same playing field as the large cell phone providers.
In addition, there is a residual component to the MyWireLessRep business that keeps paying as long as your customer keeps their cell phone plan. Residual income like this is important because during economic downtimes, you may be getting fewer new orders and fewer new people joining your organization. Residual income continuing to stream in from past customers can really help out during these times.
Recession proof? Maybe not, but definitely recession resistant.
Wireless Service even during Hurricane Ike
MyWirelessRep provides cell phone plans and cell phone services. Everything is handled via Lightyear Wireless and the question sometimes comes up; how reliable it is the service? The answer: very reliable.
Lightyear uses the infrastructure of Verizon Wireless and that is one of the most stable wireless networks in North America. Recently Verizon provided proof of that with recent Hurricane Ike. Ike made landfall in the U.S. on September 13, 2008. According to this source, Verizon reported a about an 87% success rate for calls placed in a 24 hour test period after Ike made landfall.
They also were able to deploy mobile wireless antennae and repeater stations called COWS (Cell on Wheels) to areas that were hard hit or were in extreme need of wireless service. Clearly cell phone products have evolved from the “neat toys”, to the “nice to have” now to the “must have”.
iPhone Not a Dominant Phone
Hardly a week goes by where we don’t hear or read something about the Apple iPhone. It leads us to believe that iPhone is the dominant player in the cell phone market. But guess what? It’s still dwarfed by the Blackberry smart phones. According to this source, 5.4 million people bought Blackberry smart phones in the first quarter of 2008 versus 1.7 who bought iPhones in the same period.
One of my concerns when I joined MyWirelessRep frankly, was completing against the iPhone. But this statistic brought that into perspective for me and reminded me once again that marketing fanfare takes a back seat to consumer realities. MyWirelessRep offers Blackberry smart phones with competitive plan pricing so there is a large market there. Aside from that, consider the market of people who buy neither Blackberry phones or iPhones and you have an even larger market.
